E100: What does your brand "sound" like?
NerdBrand Podcast
English - March 25, 2022 12:00 - 34 minutes - 23.8 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
On this episode of the NerdBrand Podcast we made it to 100 episodes YAY!
We’ve talked about how your brand looks, feels, and yes, smells, so we hope you can glimpse the importance of descriptive copy used in ads, websites, and more when you are raising your brand's awareness.
Ask people what words they think of when thinking about your business. You’ll discover these are your brand attributes. Or perhaps you’ll discover you are not communicating at all the correct tone, resulting in strange responses.
So let’s discuss what your brand sounds like. If I were to only describe your brand, product or service without imagery. Would I be able to associate it with you? Or at least your industry? Could it be done in 1 word or 4?
Each person on the show will start with a brand they are thinking of and we’ll each take a turn guessing. The winner gets 2oo points. Oh, the points don’t matter. YOU STILL HAVE TO PLAY JON!
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