E107:Sales Series Pt 1 - Top 7 challenges for marketers 2022

On this episode of the NerdBrand podcast, we’re starting a new series on sales. But first, let’s start with marketing. Because when sales are not meeting quota - marketing gets yelled at.

Challenges for marketers for 2022:

1. Maximizing performance across channels–38%

2. Ability to change/adapt to circumstances as they rise–36%

3. Delivering exceptional customer experiences–35%

4. Aligning marketing and sales efforts – 32%

5. Segmenting and targeting audiences – 32%

6. Ability to scale programs, content, and personalization – 31%

7. Proving marketing attribution and ROI–31%

Success for businesses in 2022 will require business owners who are willing to take risks, invest in their branding, and listen more intently than ever before when engaging with customers online or face failure. Coke makes 70%+ revenue on the BRAND, not on their ads or marketing. Because there is a strong brand that is recognized.