E90: New Year, New Brand
NerdBrand Podcast
English - January 14, 2022 13:00 - 57 minutes - 39.4 MB - ★★★★★ - 2 ratingsMarketing Business branding nerds marketing business startup entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: E89: We’re Your Gandalf - NerdBrand Podcast
Next Episode: E91: Product Placement in Movies with Guest Josh Suiter
Welcome to a new year! As a result, many want to start fresh with better habits, new relationships, and a refresh of their brand.
But let’s discuss what a “brand refresh” actually is.
A brand refresh is simply a sharpening-up of your company's messaging and visuals, partly to avoid it becoming outdated, but more importantly so it reflects how your company and your customers are constantly growing and changing.
Let’s review the refreshes we saw in 2021. NOT re-naming.
The White House CIA Burger King Pfizer Paramount+ Adobe CC Warner Bros Papa Johns GM