E98: Why Create a Brand Style Guide?

A brand guide sets the standards of how your business looks and sounds, so all of your creative and marketing communications remain cohesive. It’s adhering to these standards that gives rise to a genuine brand experience.

Let’s break down the different parts of a basic brand guide and discuss the importance of each.

Need help creating a brand guide or improving how your brand looks and sounds?

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Learn more about creating a brand guide:

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