Latest Lookalike Podcast Episodes
Episode 40 - The sales team hates your leads
The Scaling B2B Show - June 03, 2019 06:00 - 18 minutes ★★★★★ - 6 ratingsToday, we're going to dive into the very sticky, very prolific topic of why the sales team hates my leads.
Episode 39 - Jenifer Metze
The Scaling B2B Show - April 24, 2019 12:00 - 20 minutes ★★★★★ - 6 ratingsWe are here today I should say with a dear friend of mine from way back, Jen Metze. Jen and I went on one of those digital transformation journeys together at Avia of all places and lasted a couple of years while I was there and I worked with her before at a B2B agency but we actually drove a bi...
Episode 38 - Why ROI Is Terrible in B2B Demand Gen
The Scaling B2B Show - March 19, 2019 16:18 - 18 minutes ★★★★★ - 6 ratingsI'm excited about today because I think this is going to – what we're going to do next in the show is going to be beneficial to people, because we've been talking in the background as it relates to our business and the industry at large. I think we've pretty much decided that the vast majority o...
Episode 37 - Carlos Hidalgo
The Scaling B2B Show - March 15, 2019 16:00 - 25 minutes ★★★★★ - 6 ratingsWe’re going to talk about customer experience today and I’m really, really excited. We’ve got the man, the myth, the legend, Mr. Carlos Hidalgo in the building. If you’re not familiar, he’s written some really cool stuff on the topic. Also, he’s a very highly-placed marketing executive, former C...
Episode 36 - Anamika Gupta
The Scaling B2B Show - March 12, 2019 07:00 - 30 minutes ★★★★★ - 6 ratingsI’m so glad to have with us today Anamika Gupta. She’s the Head of Account-Based Marketing at Fujitsu America. She’s getting ready to take us to school on account-based marketing, and I’m super excited. Welcome to the show, ma’am.
Episode 35 - Erik Archer Smith
The Scaling B2B Show - March 05, 2019 05:33 - 27 minutes ★★★★★ - 6 ratingsHello. I’m Dave Green. My partner, Jonathan Greene, is traveling. I’m here today with Erik Archer Smith. Erik is a Director of Marketing at ARM and does a lot of ABM. He also has a great background with sales and marketing alignment. He actually came out of the sales organization. He had an insi...
Episode 34 - What is Intent Data
The Scaling B2B Show - February 25, 2019 17:29 - 13 minutes ★★★★★ - 6 ratingsThere are B2B mysteries Dave and we’re unlocking them here on the Green & Greene Show. Welcome. Thank you for being with me as always. This week, we are going to talk about intent data. Are you excited?
Episode 33 - Green & Greene with David Mckie
The Scaling B2B Show - February 08, 2019 22:02 - 20 minutes ★★★★★ - 6 ratingsI’m very grateful to have David and McKie also, who is the Vice President of Marketing Operations at Medidata.
Episode 32 - Artificial Intelligence and Lookalike Modeling
The Scaling B2B Show - February 08, 2019 21:50 - 20 minutes ★★★★★ - 6 ratingsToday we were going to talk about look-alike audiences today. I actually first learned about look-alike audiences when I read and a book that you did from Amazon and you were asking for feedback on it. You wrote about Facebook's look-alike audiences right when Facebook was releasing them. I thou...
Episode 31 - How to get the most out of your B2B data
The Scaling B2B Show - February 05, 2019 07:30 - 42 minutes ★★★★★ - 6 ratingsI wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you can't actually reach the audience you're after, ...
Episode 30 - How to Optimize your B2B Funnel
The Scaling B2B Show - February 05, 2019 07:00 - 18 minutes ★★★★★ - 6 ratingsHow to optimize your B2B sales and marketing funnel today, which I think everybody needs to know about. What do you think?
Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?
The Scaling B2B Show - December 20, 2018 06:45 - 16 minutes ★★★★★ - 6 ratingsWhat we wanted to talk about today, specifically, were follow up sequences and we really wanted to nerd out on something called Construal level theory.
Episode 28 - Buyers Persona and the Buyers Journey with special guest Adele Revella
The Scaling B2B Show - December 20, 2018 06:40 - 14 minutes ★★★★★ - 6 ratingsToday we are going to have the opportunity to talk about buyer personas or customer personas, which is like a mystical unicorn.
Episode 27 - How-to-Guide: B2B Media Buying
The Scaling B2B Show - December 20, 2018 06:35 - 15 minutes ★★★★★ - 6 ratingsToday, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we’ll probably have to start from the beginning and...
Episode 26 - How marketing can work with a sales development team
The Scaling B2B Show - December 20, 2018 06:30 - 16 minutes ★★★★★ - 6 ratingsToday, we're going to talk about SDRs. If you don't know what that is, it's your lucky day. I have a fantastic couple of guests today. Look at me multitasking, how about that? We’ve got Marylou Tyler on the on the line with us. She's the co-author, along with Aaron Ross of a great book called Pr...
Episode 25 - How to Develop Service Level Agreements between Sales and Marketing
The Scaling B2B Show - December 20, 2018 06:25 - 13 minutes ★★★★★ - 6 ratingsThose pesky marketing sales relationships, that’s what we’re going to talk about today. I’m sure nobody but us has ever experienced that.
Episode 24 - Sales and Marketing Alignment
The Scaling B2B Show - December 20, 2018 06:20 - 14 minutes ★★★★★ - 6 ratingsToday, we’re talking about sales and marketing alignment, which is something that you’re a stone cold expert at and I am not. I’m going to share the floor copiously today. What would you say is your background in sales and marketing alignment? Why is it that you are other-worldly good at this?
Episode 23 - Buyer Research Qualitative and Quantitative
The Scaling B2B Show - December 20, 2018 06:15 - 13 minutes ★★★★★ - 6 ratingsToday, we’re going to talk about different types of buyer behavior research and hopefully what the implications of those are. My esteemed guest and colleague, J. David Green, welcome. Thank you for being here.
Episode 22 - Buying Behavior B2B vs. B2C
The Scaling B2B Show - December 20, 2018 06:10 - 15 minutes ★★★★★ - 6 ratingsToday, we’ll discuss B2B versus B2C buying behavior, which is the bane of my marketing existence right now as I go through this transition of becoming a coherent B2B marketer. It is a little bit different, isn’t it? I mean, it has some very different considerations.
Episode 21 - Definition: Scaling Demand Generation
The Scaling B2B Show - December 20, 2018 06:05 - 19 minutes ★★★★★ - 6 ratingsGood afternoon, ladies and gentlemen. This is Jonathan Greene and Dave Green here with you and we’re going to be talking about all things demand generation here on the Green & Greene show.
Episode 20 - How to Optimize Email Send Times
The Scaling B2B Show - December 20, 2018 06:00 - 29 minutes ★★★★★ - 6 ratingsGetting your email into the inbox and getting it read is half the battle. Understanding the right time to send email will improve your downstream conversion.
Episode 19 - Secrets for Deploying a Digital Center of Excellence
The Scaling B2B Show - October 08, 2018 07:00 - 23 minutes ★★★★★ - 6 ratingsSiara Nazir is the head of digital marketing for Autodesk.She’s is currently embarking on a very interesting journey of transformation. Specifically, she’s setting up a Digital Center ofExcellence. She has set such operations upat previous companies like Symantec and I thought you might enjoy le...
Episode 18 - What B2B marketers can learn from B2C
The Scaling B2B Show - October 02, 2018 07:05 - 13 minutes ★★★★★ - 6 ratingsWelcome back to part II of our conversation with Ryan Phelan. Ryan is a proven senior executive with over 18 years of digital marketing experience. He is also the Chairman Emeritus of the Email Experience Council Advisory Board through the DMA and he is on the board of directors for the EPSC.
Episode 17 - The bigger picture with email marketing in B2B
The Scaling B2B Show - October 02, 2018 07:00 - 12 minutes ★★★★★ - 6 ratingsWelcome to another episode of B2B Marketing Jukebox. Today we are joined by Ryan Phelan,. With nearly two decades of online marketing experience with Adestra, Acxiom, Responsys, Sears & Kmart, BlueHornet and infoUSA, Ryan has focused on driving innovative GTM strategies for high growth SaaS soft...
Episode 16 - Key Trends for B2B DemandGen Marketing Teams
The Scaling B2B Show - October 01, 2018 07:05 - 15 minutes ★★★★★ - 6 ratingsWelcome to part two of our chat with David Lewis of DemandGen! In this episode we continue our though provoking chat with this marketing guru and focus a lot on the vital importance of relationships across sales and marketing departments.
Episode 15 - Manufacturing Demand
The Scaling B2B Show - October 01, 2018 07:00 - 13 minutes ★★★★★ - 6 ratingsWelcome back to the B2B Marketing Jukebox Podcast everybody. Today’s conversation is the first part of a discussion we had with our good friend David Lewis from DemandGen and the author of Manufacturing Demand. With years of experience in the intersection between technology and marketing, David ...
Episode 14 - B2B Content Marketing Strategy
The Scaling B2B Show - September 28, 2018 07:00 - 19 minutes ★★★★★ - 6 ratingsWelcome back to another episode of B2B Marketing Jukebox. Today on the show we welcome Carro Ford, author of The Smartass Marketer's Handbook. Carro has over 25 years experience in marketing communications with plenty of strategic savvy. She is a long-time content marketing strategist for compan...
Episode 13 - Known and unknown contacts in your CRM
The Scaling B2B Show - September 27, 2018 07:10 - 15 minutes ★★★★★ - 6 ratingsToday on the Marketing Jukebox podcast we welcome back David McKie for part III of our conversation. David is the Vice President of Marketing Operations at Medidata Solutions. Prior to Medidata, David was VP of Marketing Operations for SAP, the world leader in enterprise applications in terms of...
Episode 12 - Things marketing needs to understand about sales
The Scaling B2B Show - September 27, 2018 07:05 - 19 minutes ★★★★★ - 6 ratingsWelcome back to part II of our conversation with David McKie. David is the Vice President of Marketing Operations at Medidata Solutions, a company that focuses on the life sciences industry with software and services that helps pharmaceutical, medical device, and contract research organizations ...
Episode 11 - Myths about sales and marketing alignment
The Scaling B2B Show - September 27, 2018 07:00 - 15 minutes ★★★★★ - 6 ratingsToday on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of working in the computer software industry and ...
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