Episode 11 - Myths about sales and marketing alignment

The Scaling B2B Show

English - September 27, 2018 07:00 - 15 minutes - 22.4 MB - ★★★★★ - 6 ratings
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Previous Episode: Episode 10 - Using video in B2B demand gen

Next Episode: Episode 12 - Things marketing needs to understand about sales

Today on the podcast we welcome David McKie, the Vice President of Marketing Operations at Medidata. Before join gin Medidata, David worked for quite a while in SAP where he was also involved in marketing operations. He has a demonstrated history of working in the computer software industry and is a strong operations professional skilled in strategic leadership, marketing strategy, analytics, and software as a service (SaaS).