Episode 23 - Buyer Research Qualitative and Quantitative

The Scaling B2B Show

English - December 20, 2018 06:15 - 13 minutes - 12.7 MB - ★★★★★ - 6 ratings
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Previous Episode: Episode 22 - Buying Behavior B2B vs. B2C

Next Episode: Episode 24 - Sales and Marketing Alignment

Today, we’re going to talk about different types of buyer behavior research and hopefully what the implications of those are. My esteemed guest and colleague, J. David Green, welcome. Thank you for being here.