Episode 22 - Buying Behavior B2B vs. B2C

The Scaling B2B Show

English - December 20, 2018 06:10 - 15 minutes - 14.7 MB - ★★★★★ - 6 ratings
Business Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Episode 21 - Definition: Scaling Demand Generation

Next Episode: Episode 23 - Buyer Research Qualitative and Quantitative

Today, we’ll discuss B2B versus B2C buying behavior, which is the bane of my marketing existence right now as I go through this transition of becoming a coherent B2B marketer. It is a little bit different, isn’t it? I mean, it has some very different considerations.