Episode 27 - How-to-Guide: B2B Media Buying
The Scaling B2B Show
English - December 20, 2018 06:35 - 15 minutes - 14.1 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 26 - How marketing can work with a sales development team
Today, we’re going to talk about – we’re going to start a mini series. What we want to talk about for the next few episode, few weeks, however long it takes is our principles for effective media buying. Particularly in the B2B space but I think we’ll probably have to start from the beginning and work our way there.