The Scaling B2B Show artwork

Episode 28 - Buyers Persona and the Buyers Journey with special guest Adele Revella

The Scaling B2B Show

English - December 20, 2018 06:40 - 14 minutes - 13.5 MB - ★★★★★ - 6 ratings
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Previous Episode: Episode 27 - How-to-Guide: B2B Media Buying
Next Episode: Episode 29 - Follow-up sequences: Are you getting the yield you'd like from your lead generation efforts?

Today we are going to have the opportunity to talk about buyer personas or customer personas, which is like a mystical unicorn.