Episode 38 - Why ROI Is Terrible in B2B Demand Gen
The Scaling B2B Show
English - March 19, 2019 16:18 - 18 minutes - 17.2 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 37 - Carlos Hidalgo
Next Episode: Episode 39 - Jenifer Metze
I'm excited about today because I think this is going to – what we're going to do next in the show is going to be beneficial to people, because we've been talking in the background as it relates to our business and the industry at large. I think we've pretty much decided that the vast majority of B2B demand generation tech is BS, and/or the way people are using it is BS. It's about time that we cut through some of the nonsense and get real.