Episode 39 - Jenifer Metze
The Scaling B2B Show
English - April 24, 2019 12:00 - 20 minutes - 19.1 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
We are here today I should say with a dear friend of mine from way back, Jen Metze. Jen and I went on one of those digital transformation journeys together at Avia of all places and lasted a couple of years while I was there and I worked with her before at a B2B agency but we actually drove a billion dollar pipeline in 20 months from, it was actually worse than a standing start, things were so broken inside of Avia when we went there. Jen, in the meantime, has become a little bit of a transformational expert and especially in the area of the market stack has worked with big-time companies like Magento and Oracle and CSV, you were telling me Jen, when we were talking earlier, about – I think it was a 58-million-dollar pipeline that you developed over a four year period as part of this digital transformation of CSV on or CSC on.