Episode 37 - Carlos Hidalgo

The Scaling B2B Show

English - March 15, 2019 16:00 - 25 minutes - 23.2 MB - ★★★★★ - 6 ratings
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Previous Episode: Episode 36 - Anamika Gupta

Next Episode: Episode 38 - Why ROI Is Terrible in B2B Demand Gen

We’re going to talk about customer experience today and I’m really, really excited. We’ve got the man, the myth, the legend, Mr. Carlos Hidalgo in the building. If you’re not familiar, he’s written some really cool stuff on the topic. Also, he’s a very highly-placed marketing executive, former CEO of Annuitas, Founder and CEO of VisumCx. These are companies, agencies that work together with business to business organizations on developing insights so that more buyers can deliver better demand generation and customer experience across the broad spectrum of activities.