Episode 32 - Artificial Intelligence and Lookalike Modeling
The Scaling B2B Show
English - February 08, 2019 21:50 - 20 minutes - 18.8 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 31 - How to get the most out of your B2B data
Next Episode: Episode 33 - Green & Greene with David Mckie
Today we were going to talk about look-alike audiences today. I actually first learned about look-alike audiences when I read and a book that you did from Amazon and you were asking for feedback on it. You wrote about Facebook's look-alike audiences right when Facebook was releasing them. I thought, “Wow, this is going to be pretty cool.”