Episode 31 - How to get the most out of your B2B data
The Scaling B2B Show
English - February 05, 2019 07:30 - 42 minutes - 39.4 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 30 - How to Optimize your B2B Funnel
I wanted to talk a little bit about, well one of my favorite topics. That is the existing state of B2B data out there. For those people that are a little uninitiated, I've always found that data is the key to lead generation success because if you can't actually reach the audience you're after, it makes it pointless how great the message or the call-to-action is.