Episode 14 - B2B Content Marketing Strategy
The Scaling B2B Show
English - September 28, 2018 07:00 - 19 minutes - 27.8 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 13 - Known and unknown contacts in your CRM
Next Episode: Episode 15 - Manufacturing Demand
Welcome back to another episode of B2B Marketing Jukebox. Today on the show we welcome Carro Ford, author of The Smartass Marketer's Handbook. Carro has over 25 years experience in marketing communications with plenty of strategic savvy. She is a long-time content marketing strategist for companies like Xerox, Lexmark, and other tech companies, and she also had her own consulting business for quite a long time before going back to the dark side.