Episode 35 - Erik Archer Smith
The Scaling B2B Show
English - March 05, 2019 05:33 - 27 minutes - 25.1 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 34 - What is Intent Data
Next Episode: Episode 36 - Anamika Gupta
Hello. I’m Dave Green. My partner, Jonathan Greene, is traveling. I’m here today with Erik Archer Smith. Erik is a Director of Marketing at ARM and does a lot of ABM. He also has a great background with sales and marketing alignment. He actually came out of the sales organization. He had an inside sales team which he grew from 30 to 80 people and ran enablement for channel sales covering a thousand reps.