Latest Lookalike Podcast Episodes
Episode 69 - Chilli Piper CEO, Nicolas Vandenberghe
The Scaling B2B Show - February 18, 2020 23:16 - 25 minutes ★★★★★ - 6 ratingsMy guest today Nicolas Vandenberghe is the CEO of Chili Piper. A tool that I think people might want to take a look at and check out. Nicolas, thank you so much for joining us today.
Episode 69 - Chili Piper CEO, Nicolas Vandenberghe
The Scaling B2B Show - February 18, 2020 23:16 - 25 minutes ★★★★★ - 6 ratingsMy guest today Nicolas Vandenberghe is the CEO of Chili Piper. He has a fascinating approach to targeting through concentric circles of influence.
Episode 68 - Sales Enablement within Your Account-Based Marketing Program
The Scaling B2B Show - January 28, 2020 08:00 - 24 minutes ★★★★★ - 6 ratingsToday, we have the illustrious Pam Didner. Pam is the author of not one but two books. Effective Sales Enablement, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the cont...
Episode 67 - Why B2B Leaders Should Rebranding the Marketing Organization for Growth
The Scaling B2B Show - January 14, 2020 08:00 - 31 minutes ★★★★★ - 6 ratingsWe are here today with David Lewis, the CEO of DemandGen.
Episode 66 - Reaching Executives with Marketing Communication
The Scaling B2B Show - November 26, 2019 08:00 - 35 minutes ★★★★★ - 6 ratingsToday we're visiting with Yadin Porter de Leon. He's the founder and Principal of Tech Village Media. We're going to discuss reaching executives with marketing communication. We'll talk about time and trust, and how it affects executive marketing.
Episode 65 - The Martech stack with special guest Scott Brinker
The Scaling B2B Show - November 19, 2019 08:00 - 23 minutes ★★★★★ - 6 ratingsToday's special guest Scott Brinker. He's the editor of the Chiefmartech blog, the program chair of the Martech conference, and VP of Platform Ecosystem at Hubspot. Today we're going to talk about the Martech stack and how specialized you should become, and which technologies to prioritize. We'l...
Episode 64 - Jen Spencer
The Scaling B2B Show - November 15, 2019 10:00 - 25 minutes ★★★★★ - 6 ratingsToday's special guest is Jen Spencer. She's the Vice President of Sales and Marketing at SmartBug Media. Today we're going to take a deep dive into Account-Based Marketing and let Jen expound on the topic from her deep expertise.
Episode 63 - Emily Raleigh
The Scaling B2B Show - October 31, 2019 07:00 - 23 minutes ★★★★★ - 6 ratingsToday we're happy to have special guest Emily Raleigh, Marketing Manager for Hubspot. Today we're going to talk about startups. Emily is part of a group that focuses on helping startups get their marketing in order. Today we'll talk about branding for startups and how to approach that.
Episode 62 - Trish Bertuzzi
The Scaling B2B Show - October 28, 2019 07:00 - 22 minutes ★★★★★ - 6 ratingsToday we're happy to have special guest Trish Bertruzzi. She's a sales development expert, and we're glad to have her on board. Today we're going to talk about sales development.
Episode 61 - Matt Heinz
The Scaling B2B Show - October 24, 2019 07:00 - 24 minutes ★★★★★ - 6 ratingsToday's special guest is Matt Heinz. He's the President of Heinz Marketing, a keynote speaker, an author, and the Host of Sales Pipeline Radio. Today we're going to discuss how to turn random acts of B2B marketing into a sustainable, predictable pipeline.
Episode 60 - Jennifer Flynn
The Scaling B2B Show - October 21, 2019 07:00 - 26 minutes ★★★★★ - 6 ratingsToday we're spending time with Jennifer Flynn, the industry modeling specialist for LeadCrunch's advanced artificial intelligence. She's a computer engineer with more than ten years of experience with data products. We're going to talk about some of the exciting advances in the computational pow...
Episode 59 - Paul Cheney
The Scaling B2B Show - October 17, 2019 07:00 - 27 minutes ★★★★★ - 6 ratingsToday's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split t...
Episode 58 - Steve Biafore
The Scaling B2B Show - October 14, 2019 07:00 - 36 minutes ★★★★★ - 6 ratingsToday our special guest is Steve Biafore, Chief Scientist at LeadCrunch. He's going to take us on a deep dive of B2B lookalike audiences, and why all artificial intelligence is not created equal.
Episode 57 - Pam Didner
The Scaling B2B Show - October 07, 2019 09:00 - 17 minutes ★★★★★ - 6 ratingsMessaging and positioning are the most under-rated tasks in marketing. Worse, crafting messaging is just not as much fun as creative development, story-telling, or content creation. Yet, messaging is a crucial and vital foundation for external communications and internal sales training. Today ou...
Episode 56 - Mike Kaput
The Scaling B2B Show - September 23, 2019 07:00 - 23 minutes ★★★★★ - 6 ratingsToday our special guest is Mike Kaput. He's the Director of Marketing at the Artificial Intelligence Institute. We're going to discuss the State of Artificial Intelligence in B2B Marketing.
Episode 55 - Olin Hyde
The Scaling B2B Show - September 16, 2019 07:00 - 26 minutes ★★★★★ - 6 ratingsToday's special guest is Olin Hyde. Olin is the CEO and Co-founder of LeadCrunch. We're going to discuss some industry current events and hopefully cut to the chase about why lots and lots of companies are going the way of Jimmy Hoffa right now.
Episode 54 - Lead Verification
The Scaling B2B Show - September 10, 2019 11:00 - 12 minutes ★★★★★ - 6 ratingsToday we're just jamming on lead quality, and lead verification. If you don't know, lead verification isn't the same across the board. Some vendors go out of their way to protect your interests, and some don't. We'll show you how it's done.
Episode 53 - Barry Trailer
The Scaling B2B Show - September 09, 2019 11:00 - 27 minutes ★★★★★ - 6 ratingsToday's guest is Barry Trailer. Barry is the Partner and Co-Founder of SalesMastery. Before that, he was the co-founder of CSO Insights. His current focus is AI for Sales and Sales as a Profession. We're going to kick around various sales and enablement topics today, so strap in and get ready fo...
Episode 52 - John Ellet
The Scaling B2B Show - August 19, 2019 07:00 - 26 minutes ★★★★★ - 6 ratingsToday we're talking with special guest John Ellet, CEO of Springbox. He's also a contributing author for Forbes magazine, and the author of the book "The CMO Manifesto: A 100 Day Action Plan for Marketing Change Agents." With any luck, he'll take us on a deep dive of change management for market...
Episode 51 - Waste in the top of funnel
The Scaling B2B Show - August 07, 2019 07:00 - 20 minutes ★★★★★ - 6 ratingsToday we're going to discuss waste in the top of the funnel for B2B demand generation initiatives. We'll talk about what you can do about it as well.
Episode 50 - Title Targeting
The Scaling B2B Show - July 31, 2019 13:00 - 15 minutes ★★★★★ - 6 ratingsAll right, man. Well, you know what? One of my favorite topics is targeting with titles. Yes. It's one of my favorite things to laugh at people for. This guy in my old job, he was the targeting guy and he used to just always sit there and rack his brains over titles that people had. I just like ...
Episode 49 - Andy Caron
The Scaling B2B Show - July 11, 2019 13:00 - 20 minutes ★★★★★ - 6 ratingsHey, we got our guest today, her name is Andy Caron, she’s a Marketo consultant, we’ve read her post, she’s part of the bomb. She’s going to drop some mad funky knowledge for you today. All about developing a single source of truth for the marketing stats so it can be less idiotic with your mark...
Episode 48 - Olin Hyde
The Scaling B2B Show - July 02, 2019 13:00 - 26 minutes ★★★★★ - 6 ratingsIt’s the Green & Greene Show, if you haven’t guessed. I’m big Greene, he’s little Green down there, in the bottom. Today we've got Olin Hyde, President, Co-founder of LeadCrunch. He's doing big things. He's looking good doing it. Welcome on the show there, sir.
Episode 47 - Green & Greene
The Scaling B2B Show - June 11, 2019 13:00 - 23 minutes ★★★★★ - 6 ratingsI was telling you that I was at the Serious Decision Summit and started having conversations with a bunch of demand gen marketers about using programmatic advertising and I was surprised and I wasn’t surprised after they started saying it.
Episode 46 - Todd Lebo
The Scaling B2B Show - June 05, 2019 13:00 - 28 minutes ★★★★★ - 6 ratingsUh-oh. It’s Green & Greene Show time. Prepare yourselves. I'm Jonathan Greene, obviously. I'm here with the sultan of sales, the kelsar of KPI, we’ve got Dave Green. I also got Todd Lebo. He's here to talk about some fresh, smoking hot right off the presses research. You will be a complete fool ...
Episode 45 - Bonnie Crater
The Scaling B2B Show - June 05, 2019 07:00 - 26 minutes ★★★★★ - 6 ratingsWe got Bonnie Crater today. She is the President and CEO of Full Circle Insights. I'm stoked frankly. Ma'am, we’ve got my buddy here. He's the priest of the prophet. He's the rabbi of ROI, he’s reverent of run rate, it's our own David Green. We have the pleasure to have you on the show, sir.
Episode 44 - Kate Adams
The Scaling B2B Show - June 04, 2019 16:42 - 21 minutes ★★★★★ - 6 ratingsWe got Kate Adams here. She's the leader of demand gen at Drift, a ridiculously experienced marketer over 16 years of marketing experience at basically every facet, deep experience of demand generation. She's done startup work. She's even done product work. So we figured we'd bring her on. She...
Episode 43 - SDRs with Mike McKinnon
The Scaling B2B Show - June 04, 2019 16:41 - 21 minutes ★★★★★ - 6 ratingsI'm going to introduce you as Michael McKinnon, Senior Director of Global Marketing Operations at LogRhythm. With LogRhythm, I'm sorry. Breaker of TRMs, Lord demand generation, Protector or the ROI. How do feel about that?
Episode 42 - AI List Building
The Scaling B2B Show - June 03, 2019 06:20 - 15 minutes ★★★★★ - 6 ratingsLast week, we talked about artificial intelligence as applied to programmatic advertising and discussed some of the ways that we're leveraging that in our core business and some of the things that we think are possible. That's not exactly the end of the story, is it? I mean, we also think we can...
Episode 41 - AI Programmatic Advertising
The Scaling B2B Show - June 03, 2019 06:10 - 21 minutes ★★★★★ - 6 ratingsWe’re going to talk about programmatic advertising today and specifically, we’re going to talk about artificial intelligence in programmatic advertising because we have done some experiments and the results are pretty rad so we might want to just go ahead and throw that out there, what do you th...
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