Episode 68 - Sales Enablement within Your Account-Based Marketing Program
The Scaling B2B Show
English - January 28, 2020 08:00 - 24 minutes - 34.1 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 67 - Why B2B Leaders Should Rebranding the Marketing Organization for Growth
Next Episode: Episode 69 - Chili Piper CEO, Nicolas Vandenberghe
Today, we have the illustrious Pam Didner. Pam is the author of not one but two books. Effective Sales Enablement, which is a must-read for anybody out there doing content marketing or sales enablement, as well as another book earlier on how you scale content marketing globally. She was the content strategist at Intel and did event marketing before that and marketing ops.