Episode 59 - Paul Cheney
The Scaling B2B Show
English - October 17, 2019 07:00 - 27 minutes - 38.6 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 58 - Steve Biafore
Next Episode: Episode 60 - Jennifer Flynn
Today's special guest is Paul Cheney. He's a sought after marketing content strategist. He's an expert at optimization testing, having spent over 8 years at MECLABS. He's also an expert at messaging and MARCOM strategy. Because of his role at MECLABS, he was able to evaluate thousands of split tests and take away tons of excellent strategy hacks for your viewing pleasure.