Episode 50 - Title Targeting
The Scaling B2B Show
English - July 31, 2019 13:00 - 15 minutes - 14.9 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 49 - Andy Caron
Next Episode: Episode 51 - Waste in the top of funnel
All right, man. Well, you know what? One of my favorite topics is targeting with titles. Yes. It's one of my favorite things to laugh at people for. This guy in my old job, he was the targeting guy and he used to just always sit there and rack his brains over titles that people had. I just like to throw Cracker Jacks at him and get him stuck in the table. No, all joking aside, this is the 500-pound gorilla in the room for most B2B marketers is targeting, right? We talk about it all the time. Specifically, the way that we go about doing targeting is stupid.