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Episode 44 - Kate Adams
The Scaling B2B Show
English - June 04, 2019 16:42 - 21 minutes - 19.7 MB - ★★★★★ - 6 ratingsBusiness Technology artificialintelligence b2bdemandgen b2blookalikeaudiences contentmarketing growth marketingoperations martech salesdevelopment Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Episode 43 - SDRs with Mike McKinnon
Next Episode: Episode 45 - Bonnie Crater
We got Kate Adams here. She's the leader of demand gen at Drift, a ridiculously experienced marketer over 16 years of marketing experience at basically every facet, deep experience of demand generation. She's done startup work. She's even done product work. So we figured we'd bring her on.
She's a genius at all things related to conversational marketing and is well positioned there at Drift, to sort of lead that conversation. If you don't know what Drift is, I would start there. Kate, tell us what you're doing at Drift and what that's all about.