Under the Influence with Terry O'Reilly
407 episodes - English - Latest episode: 21 days ago - ★★★★★ - 426 ratingsUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Episodes
S7E13 (Archive) - Famous Jingles, Part Two
March 29, 2018 23:07 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years – one in particular has even made one company bil Hosted on Acast. See acast.com/privacy for more information.
S7E12 - Famous Jingles
March 22, 2018 23:06 - 27 minutes - 25.4 MBThis week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal. Successful jingles stay lodged in our minds forever. Once you hear them, learn the melody and start singing the lyrics, you become the advertiser. Hosted on Acast. See acast.com/privacy for more information.
S7E12 (Archive) - Famous Jingles
March 22, 2018 23:06 - 27 minutes - 25.4 MBFrom the Digital Box Set: This week, we explore the use of jingles in advertising. So many brands were built on the backs of jingles. From the Big Mac, to Smarties, to Wheaties cereal, successful jingles stay lodged in our minds forever. Once you hear the Hosted on Acast. See acast.com/privacy for more information.
S7E11 (Archive) - Brands Are People, Too: Products Named After Inventors
March 15, 2018 23:09 - 26 minutes - 24.3 MBFrom the Digital Box Set: This week, we explore famous Products Named After Their Inventors. Some products are so cemented in our minds we forget their names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Hosted on Acast. See acast.com/privacy for more information.
S7E11 - Brands Are People, Too: Products Named After Inventors
March 15, 2018 23:09 - 26 minutes - 24.3 MBThis week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard. We’ll even look at some inventors who wish their names had been forgotten... Hosted on Acast. See acast.com/privacy for more information.
S7E10 - Worthless To Priceless
March 09, 2018 00:08 - 27 minutes - 25 MBThis week, we look at products that went from worthless to priceless. Products someone created out of something everyone else ignored. It might be scraps on the ground that people stepped over, or useless waste destined for the scrap heap. But in each case, the resulting product was a masterpiece of instinct and insight… Hosted on Acast. See acast.com/privacy for more information.
S7E10 (Archive) - Worthless To Priceless
March 09, 2018 00:08 - 27 minutes - 25 MBFrom the Digital Box Set: This week, we look at products that went from Worthless to Priceless. Products someone created out of something everyone else ignored. It might be junk on the ground that people stepped over, or useless waste destined for the sc Hosted on Acast. See acast.com/privacy for more information.
S7E09 (Archive) - Celebrities: Living To Tell The Tales
March 02, 2018 00:07 - 27 minutes - 25.5 MBFrom the Digital Box Set: This week, we explore the world of Celebrities in Advertising. I’ll tell you stories from my nearly 30 years directing celebrities in radio and television commercials. From Ellen DeGeneres to Alan Arkin to Alec Baldwin - celebs c Hosted on Acast. See acast.com/privacy for more information.
S7E09 - Celebrities: Living To Tell The Tales
March 02, 2018 00:07 - 27 minutes - 25.5 MBThis week, we explore the world of celebrities in advertising. We’ll tell the story of a super shy mega star at one of her very first gigs, how Alan Arkin defied all advertising norms and why an afternoon behind the mic makes Alec Baldwin sweat. Celebrities cost big money, have big opinions and make big demands. But if the commercial is good, their presence can be rocket fuel. Hosted on Acast. See acast.com/privacy for more information.
S7E08 - Kentucky Fried Brand Myths
February 23, 2018 00:06 - 27 minutes - 24.8 MBThis week, we debunk urban brand myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic and juicy. But many of the myths you’ve heard and maybe even passed along are actually...untrue. Hosted on Acast. See acast.com/privacy for more information.
S7E08 (Archive) - Kentucky Fried Brand Myths
February 23, 2018 00:06 - 27 minutes - 24.8 MBFrom the Digital Box Set: This week, we debunk urban Brand Myths. Myths that live on as assumed facts in marketing textbooks, MBA courses, endless business seminars and dinner parties. It's easy to accept rumours as truth because they're usually dramatic Hosted on Acast. See acast.com/privacy for more information.
S7E07 (Archive) - Comic Book Ads
February 16, 2018 00:09 - 27 minutes - 24.9 MBFrom the Digital Box Set: This week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be you Hosted on Acast. See acast.com/privacy for more information.
S7E07 - Comic Book Ads
February 16, 2018 00:09 - 27 minutes - 24.9 MBThis week, we explore the fascinating world of Comic Book Advertising. A world where Sea-Monkeys could be trained, X-Ray Specs saw through clothes, Charles Atlas taught bodybuilding secrets and one-day karate courses could be yours for just a dollar. You probably spent your allowance on one or two in your day... Hosted on Acast. See acast.com/privacy for more information.
S7E06 (Archive) - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
February 09, 2018 00:08 - 27 minutes - 24.8 MBFrom the Digital Box Set: This week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogotá Hosted on Acast. See acast.com/privacy for more information.
S7E06 - A Wild & Crazy Idea: How Companies Solve Big, Hairy Problems
February 09, 2018 00:08 - 27 minutes - 24.8 MBThis week, we explore how marketers solve difficult problems. We’ll look at how Monty Python stopped piracy by giving away content for free, how a wardrobe change transformed Steve Martin’s career and why the president of Bogota replaced police officers…with mimes. Sometimes the only solution is a wild and crazy idea. Hosted on Acast. See acast.com/privacy for more information.
S7E05 (Archive) - Delicious Names: Marketing Appetite Appeal
February 02, 2018 00:07 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone Hosted on Acast. See acast.com/privacy for more information.
S7E05 - Delicious Names: Marketing Appetite Appeal
February 02, 2018 00:07 - 27 minutes - 25.2 MBThis week, we explore how marketers saved certain foods from oblivion by changing…their names. Many foods you enjoy started out life with very unappetizing names. Some so off-putting, I’m willing to bet you would have never gone near them. But you probably have one or two in your fridge today… Hosted on Acast. See acast.com/privacy for more information.
S7E04 (Archive) - Underwear In Your Mailbox: Subscription Marketing
January 26, 2018 00:06 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top Hosted on Acast. See acast.com/privacy for more information.
S7E04 - Underwear In Your Mailbox: Subscription Marketing
January 26, 2018 00:06 - 27 minutes - 25.1 MBThis week, we delve into the emerging world of subscription marketing. Did you know you could have underwear sent to your door every month? How about joining the Salami of the Month club? Or maybe your cat needs a regular toy top-up. You can subscribe to just about anything these days - and some of the items may surprise you. Hosted on Acast. See acast.com/privacy for more information.
S7E03 (Archive) - Damn The Torpedoes
January 19, 2018 00:09 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs Hosted on Acast. See acast.com/privacy for more information.
S7E03 - Damn The Torpedoes
January 19, 2018 00:09 - 27 minutes - 25.2 MBThis week, we explore the advertising campaigns that had everything stacked against them and yet went on to become hugely successful. The resistance may have come from clients who hated the idea, focus groups that gave the thumbs-down, apprehension within the agency or even that the initial research declared them failures. But they survived and thrived because someone said...Damn The Torpedoes. Hosted on Acast. See acast.com/privacy for more information.
S7E02 (Archive) - I See A Little Silhouetto Of A Brand: How Old School Products Survive
January 12, 2018 00:08 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one comp Hosted on Acast. See acast.com/privacy for more information.
S7E02 - I See A Little Silhouetto Of A Brand: How Old School Products Survive
January 12, 2018 00:08 - 27 minutes - 25.2 MBThis week, we analyze how old school products survive in the 21st century. Many brands can’t keep up with the digital age, but others have found a way to succeed – some doing even better business today. We’ll look at how one company makes money by retiring its products, why another partnered up with its biggest competitors to stay relevant and how an entire profession saved itself by not going digital. From Crayola to Velveeta, it all comes down to smart marketing. Hosted on Acast. See ...
S7E01 (Archive) - Put It Between Your Knees and Squeeze: Marketing A Fad
January 05, 2018 00:07 - 27 minutes - 24.8 MBFrom the Digital Box Set: Kicking off season 7, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece Hosted on Acast. See acast.com/privacy for more information.
S7E01 - Put It Between Your Knees and Squeeze: Marketing A Fad
January 05, 2018 00:07 - 27 minutes - 24.8 MBThis week, we explore how some of the craziest fads are marketed. We'll look at how one student's school project changed the way we sleep, why a single toy made Tyco the subject of bomb threats and how a popular piece of jewellery was inspired...by doctors. From the Thighmaster to the Pet Rock, we'll break down what makes fads so absolutely irresistible. Hosted on Acast. See acast.com/privacy for more information.
S6E26 (Archive) - Ask Terry 2017
June 29, 2017 23:06 - 26 minutes - 24.5 MBFrom the Digital Box Set: This week marks the final episode of the 2017 Under The Influence season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering the marketing and advertising questions you've sent us thro Hosted on Acast. See acast.com/privacy for more information.
S6E25 (Archive) - Bookmarks 2017
June 22, 2017 23:09 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, it’s our annual Bookmarks episode. The research team at Under the Influence does a lot of reading over the year and finds a lot of great stories - many of which don't fit into our regular season. But that doesn't mean Hosted on Acast. See acast.com/privacy for more information.
S6E24 (Archive) - Cannes Creative Advertising Be Effective?
June 15, 2017 23:08 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we journey to Cannes, France for the Cannes International Advertising Festival. It’s the most revered advertising competition in the world, with 90 countries submitting over 40,000 ads. We’ll analyze the entries and an Hosted on Acast. See acast.com/privacy for more information.
S6E23 (Archive) - Now Splinter Free: How Marketing Broke Taboos
June 08, 2017 23:07 - 27 minutes - 25.4 MBFrom the Digital Box Set: This week, we explore how some of society's biggest taboos were broken by marketers. We’ll look at why toilet paper was a hush-hush product in the 19th century, which publication was the first ever to print an ad on its front pag Hosted on Acast. See acast.com/privacy for more information.
S6E22 (Archive) - The Lean Mean Money Machine: How Marketing Affects Sports
June 01, 2017 23:06 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we analyze how marketing affects the sports world. We’ll look at the massive influence that comes with owning the rights to the Olympic games, how the recent uptick in gambling sponsorships affects athletes and what ha Hosted on Acast. See acast.com/privacy for more information.
S6E20 (Archive) - The Most Interesting Adman in the World: The Story of Albert Lasker
May 18, 2017 23:09 - 27 minutes - 25.5 MBFrom the Digital Box Set: This week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elect Hosted on Acast. See acast.com/privacy for more information.
S6E19 (Archive) - Brand Envy: #CANADA150
May 11, 2017 23:08 - 27 minutes - 24.8 MBFrom the Digital Box Set: This week, it’s our annual episode where we explore brands I admire. And in celebration of Canada’s 150th birthday in 2017, this year’s brands are all Canadian. We’ll look at what may be the most successful global retailer Canada Hosted on Acast. See acast.com/privacy for more information.
S6E18 (Archive) - Grab Your Wallet: When Brands Go Political
May 05, 2017 02:12 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we explore how brands are becoming political for the first time in history. We’ll look at what happens when major retailers decide to “Dump Trump,” the controversial Super Bowl ad that challenged an immigration policy Hosted on Acast. See acast.com/privacy for more information.
S6E16 (Archive) - Guys and Dolls: Gender Marketing, Part II
April 20, 2017 23:07 - 26 minutes - 24.5 MBFrom the Digital Box Set: This week, it’s part two of our Gender Marketing show. In this episode, we’ll look at how companies that have historically marketed to one gender switch gears to target another. We’ll analyze how Harley Davidson got women on two Hosted on Acast. See acast.com/privacy for more information.
S6E15 (Archive) - Guys and Dolls: Gender Marketing, Part I
April 13, 2017 23:06 - 27 minutes - 24.7 MBFrom the Digital Box Set: This week, we delve into the controversial world of Gender Marketing. How did it all start? Why are aisles and products separated by gender? Why do some companies charge women more than men for identical items? Marketing differen Hosted on Acast. See acast.com/privacy for more information.
S6E14 (Archive) - Selling The Dream: Real Estate Advertising
April 06, 2017 23:08 - 27 minutes - 24.8 MBFrom the Digital Box Set: This week, we look at the fine art of selling the dream. The world of Real Estate Marketing has its own rules, its own techniques and its own unique breed of salespeople. We'll tell the story of how the word "Realtor" was relucta Hosted on Acast. See acast.com/privacy for more information.
S6E13 (Archive) - The Wizarding World of Influencer Marketing
March 30, 2017 23:07 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we peek into the emerging world of Influencer Marketing. Today, the most popular social media influencers aren't celebrities, they're regular people. Bloggers, Instagrammers, YouTube stars and Snapchatters have amassed Hosted on Acast. See acast.com/privacy for more information.
S6E11 (Archive) - The Frankenstein Factor: Inventors Who Regret Their Inventions
March 16, 2017 23:06 - 27 minutes - 25 MBFrom the Digital Box Set: This week, we analyze inventors who later came to regret their inventions. Sometimes it's because the product ended up being harmful. Other times it's because of the way their product was used. But in most cases, the creators sim Hosted on Acast. See acast.com/privacy for more information.
S6E10 (Archive) - The Odd Couple: Unlikely Marketing Collaborations
March 10, 2017 00:09 - 27 minutes - 24.8 MBFrom the Digital Box Set: In this episode, we look at what happens when seemingly unrelated companies decide to partner up. By pooling their resources and, more importantly, by leveraging each other's strengths, unlikely brands collaborate to achieve much Hosted on Acast. See acast.com/privacy for more information.
S6E09 (Archive) - The Elephant In The Room: Humane Marketing vs. Profit
March 03, 2017 00:08 - 28 minutes - 25.6 MBFrom the Digital Box Set: In this episode, we explore the controversial topic of Humane Marketing. From circuses to SeaWorld to fashion runways to fast food restaurants, each industry is dealing with mounting issues when it comes to the ethical treatment Hosted on Acast. See acast.com/privacy for more information.
S6E08 (Archive) - Brands In Cars Getting Coffee: Sponsorship Marketing
February 24, 2017 00:07 - 27 minutes - 25.4 MBFrom the Digital Box Set: This week, we enter the delicate world of Sponsorship Marketing. Close to 20 billion sponsorship dollars are spent each year in North America. That money can keep a brand afloat, or it can cause a lot of tension. We'll look at ho Hosted on Acast. See acast.com/privacy for more information.
S6E06 (Archive) - Lead Balloons: When Negative Brand Names Work
February 10, 2017 00:06 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we analyze brand names that should never have worked. While most companies strive for positive names, others succeed with negative ones. Names that suggest the opposite of what the company is offering, or even risk off Hosted on Acast. See acast.com/privacy for more information.
S6E05 - Judgment Day: Super Bowl Advertising
February 03, 2017 00:09 - 27 minutes - 25.3 MBThis week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but ambitious brand that bet its entire marketing budget on one single Super Bowl commercial, a website that created a purposefully banned ad to generate free buzz and a company that created the most famous Super Bowl commercial of all time one year, then aired another ...
S6E05 (Archive) - Judgment Day: Super Bowl Advertising
February 03, 2017 00:09 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we take a look at the biggest day of the year for the advertising industry: The Super Bowl. The only sporting event where viewers pay as much attention to the commercials as they do the game. We'll analyze a tiny but a Hosted on Acast. See acast.com/privacy for more information.
S6E04 - What A Difference A Difference Makes: Standing Out In The Marketplace
January 27, 2017 00:08 - 27 minutes - 25.1 MBThis week, we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand and a reason to buy. We'll analyze a wrestler who used a delicate flower to intimidate his opponents, a single eyepatch that gave one company a $28M bump in sales and a motorcycle brand that succeeded by taking the fun out of the ride. Hosted on Acast. See acast.co...
S6E04 (Archive) - What A Difference A Difference Makes: Standing Out In The Marketplace
January 27, 2017 00:08 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week we look at brands that separate themselves from the herd. In the world of marketing, standing out is the most critical thing a company can do. Having a distinct personality gives shoppers a reason to remember a brand an Hosted on Acast. See acast.com/privacy for more information.
S6E03 - Passport Revoked: When Brands Fail Internationally
January 20, 2017 00:07 - 27 minutes - 25.1 MBIn this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents and going back home. Sometimes those companies succeed in other countries, but one just trips them up. We’ll look at how Home Depot and eBay originally struck out in China, why Germany didn’t take well to Walmart and we’ll dive deep into the real reasons Target fail...
S6E03 (Archive) - Passport Revoked: When Brands Fail Internationally
January 20, 2017 00:07 - 27 minutes - 25.1 MBFrom the Digital Box Set: In this episode, we explore why some big brands fail when they attempt to expand internationally. It’s always interesting when massive companies with marketing firepower move into a new country and end up packing up their tents a Hosted on Acast. See acast.com/privacy for more information.
S6E02 - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
January 20, 2017 00:06 - 52 minutes - 48.1 MBThis episode explores what happens to brands when a completely unexpected event occurs. Most companies tightly control every aspect of a brand - but occasionally, an unforeseen circumstance rears its head. And it’s always interesting to see how the company reacts and what happens to their business as a result. We’ll look at what happened to Ford Broncos after the OJ Simpson slow-speed car chase, what happened to Red Lobster after Beyonce gave it a sexy callout in a song, and what happened to...
S6E02 (Archive) - LIVE: Unforeseen Circumstances: How Companies Are Affected By Chance
January 20, 2017 00:06 - 52 minutes - 48.1 MBFrom the Digital Box Set: This episode was performed live at the Hot Docs Podfest in Toronto in front of 600 podcast lovers. In this show, we explore what happens to brands when a completely unexpected event occurs. Most companies tightly control every as Hosted on Acast. See acast.com/privacy for more information.