Under the Influence with Terry O'Reilly
407 episodes - English - Latest episode: 21 days ago - ★★★★★ - 426 ratingsUnder the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.
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Episodes
S8E14 - Disgustingly Effective: Marketing of Bodily Functions
April 04, 2019 00:10 - 27 minutes - 25.3 MBDo you know which mascot is the most recognized but least liked on TV? This week, we look at disgusting but effective advertising mascots. Fun, cuddly characters that personify our bodily functions the way human actors never could. But they all have one thing in common: they’re disgustingly lucrative. Hosted on Acast. See acast.com/privacy for more information.
S8E13 - Promise Less, Profit More (An Encore Presentation)
March 28, 2019 04:09 - 28 minutes - 26.4 MBFrom the Digital Box Set: This week, it's an encore broadcast of Promise Less, Profit More. Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less, and profit more. We'll look at a book company that eliminated their books and made millions, an electronics company that broke all the rules by eliminating the recording function from a tape machine and made history, and how two comp...
S8E12 - Objection Overruled: Law Firm Advertising
March 21, 2019 00:09 - 27 minutes - 25.1 MBThis week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We’ll break down the lawyer advertising laws that get some firms in trouble, we’ll look at the controversial billboard that got one lawyer death threats and the YouTube campaign that went viral - earning a divorce firm over 90M impressions. Hosted on Acast. See acast.com/privacy for more information.
S8E12 (Archive) - Objection Overruled: Law Firm Advertising
March 21, 2019 00:09 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, we explore the world of law firm advertising. Some of it good, some of it bad, but a handful of it highly creative. We'll break down the lawyer advertising laws that get some firms in trouble, we'll look at the controv Hosted on Acast. See acast.com/privacy for more information.
S8E11 (Archive) - Air Quality: Rule-Breaking Radio Advertising
March 14, 2019 00:09 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, we listen to the innovative ways marketers are using sound around the world. We'll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations swi Hosted on Acast. See acast.com/privacy for more information.
S8E11 - Air Quality: Rule-Breaking Radio Advertising
March 14, 2019 00:09 - 27 minutes - 25.1 MBThis week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality. Hosted on Acast. See acast.com/privacy for more information.
S8E10 (Archive) - Distress Purchases
March 07, 2019 00:09 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we explore the world of distress purchases. Distress purchases are things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers Hosted on Acast. See acast.com/privacy for more information.
S8E10 - Distress Purchases
March 07, 2019 00:09 - 27 minutes - 25.2 MBThis week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer you toward those purchases is fascinating. Hosted on Acast. See acast.com/privacy for more information.
S8E09 - Unwitting Endorsers
February 28, 2019 00:09 - 27 minutes - 25.3 MBThis week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you trespass, you risk trouble. Hosted on Acast. See acast.com/privacy for more information.
S8E09 (Archive) - Unwitting Endorsers
February 28, 2019 00:09 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we explore the world of Unwitting Endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There's no denying the pull of celebrity, but a brand is a legal pro Hosted on Acast. See acast.com/privacy for more information.
S8E08 - Putting The Woo In Hollywood: Marketing The Movies
February 21, 2019 16:59 - 28 minutes - 26 MBThis week - just in time for the Oscars - we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're breaking all the rules.
Putting The Woo In Hollywood: Marketing The Movies
February 21, 2019 00:09 - 27 minutes - 25.2 MBThis week, just in time for the Oscars, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today’s movies aren’t just breaking records - they’re breaking all the rules. Hosted on Acast. See acast.com/privacy for more information.
S8E08 (Archive) - Putting The Woo In Hollywood: Marketing The Movies
February 21, 2019 00:09 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we look at some of the most innovative movie marketing. From advertising an R-rated superhero to marketing a silent horror film with virtually no dialogue, today's movies aren't just breaking records, they're breaking Hosted on Acast. See acast.com/privacy for more information.
S8E07 - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
February 14, 2019 00:10 - 27 minutes - 25.2 MBThis week, we tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, but two presidential elections. And he just happened to change the world of advertising in the process. Hosted on Acast. See acast.com/privacy for more information.
S8E07 (Archive) - The Most Interesting Adman in The World: The Story of Albert Lasker (An Encore Presentation)
February 14, 2019 00:10 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we travel back to Season 6 to tell the story of the most interesting adman in the world - Albert Lasker. Lasker had a hand in influencing professional baseball, Planned Parenthood, North American breakfast and not one, Hosted on Acast. See acast.com/privacy for more information.
S8E06 - The Pompatus of Skippy: Brand Names In Songs
February 07, 2019 00:10 - 26 minutes - 24.5 MBThis week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of your favourite songs. Hosted on Acast. See acast.com/privacy for more information.
S8E06 (Archive) - The Pompatus of Skippy: Brand Names In Songs
February 07, 2019 00:10 - 26 minutes - 24.5 MBFrom the Digital Box Set: This week, we look at the use of brand names in songs. Sometimes lyrical mentions lead to major brand success. Other times, to lawsuits and bans. But the stories behind each are fascinating. And our list may even include some of Hosted on Acast. See acast.com/privacy for more information.
S8E05 - Monastic Merchandise: Products Made By Monks
January 31, 2019 00:09 - 27 minutes - 25.1 MBThis week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cases, the products sell well and sell fast. And the reasons why…are fascinating. Hosted on Acast. See acast.com/privacy for more information.
S8E05 (Archive) - Monastic Merchandise: Products Made By Monks
January 31, 2019 00:09 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, we look at products made by monks. Monks create a myriad of merchandise that is sold to the public. Some sing and sell CDs of their chants. Others brew their own beer. A few even deal in cannabis. But in almost all cas Hosted on Acast. See acast.com/privacy for more information.
S1E06 (Archive) - Big Chill Marketing
January 28, 2019 17:00 - 27 minutes - 25.5 MBFrom the Digital Box Set: This week, we look at the use of hit songs in advertising. It started in a big way back in 1983, with the movie The Big Chill. A huge part of the movie's success was based on its soundtrack, which featured over 20 of the biggest hits from the '60s and '70s. When Madison Avenue saw just how much hit songs resonated with baby boomers, it opened the floodgates. To this day, hit songs have been one of the advertising industry's most influential tools - but it wasn't with...
S8E04 - Vending Machines: Coin-Operated Marketing
January 24, 2019 00:10 - 27 minutes - 25.3 MBThis week, we explore the fascinating world of vending machines. Vending machines aren’t just soft drink dispensers, they’re marketing machines. They’re portable, branded on all sides and are becoming smarter and smarter. The list of wacky items you can find in vending machines around the world may surprise you. Hosted on Acast. See acast.com/privacy for more information.
S8E04 (Archive) - Vending Machines: Coin-Operated Marketing
January 24, 2019 00:10 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we explore the fascinating world of vending machines. Vending machines aren't just soft drink dispensers, they're marketing machines. They're portable, branded on all sides and are becoming smarter and smarter. The lis Hosted on Acast. See acast.com/privacy for more information.
S8E03 (Archive) - A Matter of Time: The History of Commercial Lengths
January 18, 2019 00:10 - 27 minutes - 24.7 MBFrom the Digital Box Set: This week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it isn't the chan Hosted on Acast. See acast.com/privacy for more information.
S8E03 - A Matter of Time: The History of Commercial Lengths
January 18, 2019 00:10 - 27 minutes - 24.7 MBThis week, we look at the history of commercial lengths. From the very first 10-minute radio commercial in 1922, to five-second commercials today, the length of ads has changed dramatically over the decades. But it’s not the changing lengths of commercials that’s so fascinating. It’s the reasons why. Hosted on Acast. See acast.com/privacy for more information.
S8E02 - Wacky Ad Spaces
January 10, 2019 00:10 - 27 minutes - 24.9 MBThis week on Under The Influence, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it’s forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, welcome to the world of wacky ad spaces. Hosted on Acast. See acast.com/privacy for more information.
S8E02 (Archive) - Wacky Ad Spaces
January 10, 2019 00:10 - 27 minutes - 24.9 MBFrom the Digital Box Set: This week, we look at unusual and unexpected advertising placements. As the world of marketing gets more and more cluttered every day, it's forcing advertisers to get creative. From urinals and sheep to foreheads and armpits, wel Hosted on Acast. See acast.com/privacy for more information.
S8E01 (Archive) - Jumping The Shark: Spokesperson Disasters
January 03, 2019 17:54 - 27 minutes - 24.9 MBFrom the Digital Box Set: Welcome to Season 8 of Under The Influence. In this first episode, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don't come cheap. Fr Hosted on Acast. See acast.com/privacy for more information.
S8E01 - Jumping The Shark: Spokesperson Disasters
January 03, 2019 17:54 - 27 minutes - 24.9 MBThis week, we look at spokesperson disasters. Hiring a celebrity spokesperson is an advertising strategy many brands can only dream of. But famous names don’t come cheap. From Oprah Winfrey, to Gilbert Gottfried and Eric Clapton, celebs attract a lot of attention. But so do their mishaps. Hosted on Acast. See acast.com/privacy for more information.
Big News from Under The Influence
January 02, 2019 17:00 - 1 minute - 1.71 MBHi, folks. We're very excited to announce the arrival of our Digital Box Set. For the first time ever, the entire Under The Influence archive of past episodes will be available for download right here free of charge. No more waiting, no more paywall. So if you missed any of our earlier seasons, here's your chance to catch up on any of the over 140 episodes. Beginning tomorrow, we're releasing Season One of our archives, with the other seasons to quickly follow. Download the Under The Influen...
S7E25 - Ask Terry 2018
June 21, 2018 23:09 - 27 minutes - 25.3 MBThis week, it’s our annual Ask Terry episode - where we answer listener questions on the air. From the inspiration behind our theme song, to why some commercials overstay their welcome, to whether lawn signs really affect elections, this year’s questions were fun and insightful. Hosted on Acast. See acast.com/privacy for more information.
S7E25 (Archive) - Ask Terry 2018
June 21, 2018 23:09 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week marks the final episode of Season 7. And as we do every year, we're turning this show over to you, our listeners. We'll be answering all the marketing and advertising questions you've sent us through social media. From Hosted on Acast. See acast.com/privacy for more information.
S7E24 - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
June 14, 2018 23:08 - 27 minutes - 25.1 MBThis week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and everyday life are astounding. Fasten your seatbelts. Hosted on Acast. See acast.com/privacy for more information.
S7E24 (Archive) - Fasten Your Seatbelts: How Self-Driving Cars and Marketing Collide
June 14, 2018 23:08 - 27 minutes - 25.1 MBFrom the Digital Box Set: This week, we look at how self-driving cars affect the world of marketing. While it may seem like a bit of a novelty these days, the era of the autonomous car is fast approaching. And the implications for business, marketing and Hosted on Acast. See acast.com/privacy for more information.
S7E23 - How Tourism Survives A Tragedy
June 07, 2018 23:07 - 27 minutes - 25.6 MBThis week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism – it is often one of the top revenue-generating industries and employs one of the biggest workforces. From Toronto’s SARS outbreak to Hurricane Katrina, it all comes down to a crisis plan, speed and smart marketing. Hosted on Acast. See acast.com/privacy for more information.
S7E23 (Archive) - How Tourism Survives A Tragedy
June 07, 2018 23:07 - 27 minutes - 25.6 MBFrom the Digital Box Set: This week, we look at how tourism survives a tragedy. When a city experiences a massive crisis, it must find a way to restore its tourism. All cities rely on tourism - it is often one of the top revenue-generating industries and Hosted on Acast. See acast.com/privacy for more information.
S7E22 - Guinness Book of World Ad Records
May 31, 2018 23:06 - 27 minutes - 25.4 MBThis week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive commercial ever made, to the first ad visible from outer space, breaking a record can be a great marketing strategy. Hosted on Acast. See acast.com/privacy for more information.
S7E22 (Archive) - Guinness Book of World Ad Records
May 31, 2018 23:06 - 27 minutes - 25.4 MBFrom the Digital Box Set: This week, we look at the ad industry’s place in the Guinness Book of World Records. The aim of all advertising is to create selling ideas that are impossible to ignore. From the world’s largest coupon, to the most expensive comm Hosted on Acast. See acast.com/privacy for more information.
S7E21 - Marching Orders: Household Products Invented by the Military
May 24, 2018 23:09 - 27 minutes - 25.2 MBThis week, we look at products invented by the military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your living room, to the car you drive, you’d be surprised how much of your world is military-inspired. Hosted on Acast. See acast.com/privacy for more information.
S7E21 (Archive) - Marching Orders: Household Products Invented by the Military
May 24, 2018 23:09 - 27 minutes - 25.2 MBFrom the Digital Box Set: This week, we look at Products Invented by the Military. The military has influenced more technology than any government, agency, business or organization in history. From the appliances in your kitchen, to the big screen in your Hosted on Acast. See acast.com/privacy for more information.
S7E20 - Avon Calling: Door-To-Door Marketing
May 18, 2018 23:08 - 27 minutes - 25.4 MBThis week, we explore the art of door-to-door sales. From encyclopaedias, to make-up, to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople never met a door they couldn't open. We’ll even look at the famous names in Hollywood that started out as door-to-door salespeople. The list may surprise you… Hosted on Acast. See acast.com/privacy for more information.
S7E20 (Archive) - Avon Calling: Door-To-Door Marketing
May 18, 2018 23:08 - 27 minutes - 25.4 MBFrom the Digital Box Set: This week, we explore the art of door-to-door sales. From encyclopedias to makeup to vacuum cleaners, many corporations were built on the shoe leather of direct sales. It was a tough way to make a living. But the best salespeople Hosted on Acast. See acast.com/privacy for more information.
S7E18 - Lemonade: Marketing A Negative
May 03, 2018 23:07 - 27 minutes - 25.3 MBThis week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible power in a negative. Like a brand that advertises the fact that its product tastes awful, or another that boasts being second in its category. Hosted on Acast. See acast.com/privacy for more information.
S7E18 (Archive) - Lemonade: Marketing A Negative
May 03, 2018 23:07 - 27 minutes - 25.3 MBFrom the Digital Box Set: This week, we look at brands that aren’t afraid to celebrate their weaknesses. As a rule, no company ever wants to point a neon sign at its flaws. But there are a few brave advertisers out there who know there can be incredible p Hosted on Acast. See acast.com/privacy for more information.
S7E17 - Bookmarks 2018
April 26, 2018 23:06 - 26 minutes - 24.6 MBThis week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless sunglasses. Join us for a peek at a few of my favourite things… Hosted on Acast. See acast.com/privacy for more information.
S7E17 (Archive) - Bookmarks 2018
April 26, 2018 23:06 - 26 minutes - 24.6 MBFrom the Digital Box Set: This week, it's our annual episode dedicated to great stories from our Under the Influence research that didn't make the regular season. We’ll tell the story of why Maple Leafs owner Harold Ballard would shut off all water founta Hosted on Acast. See acast.com/privacy for more information.
S7E16 (Archive) - Brand Envy 2018
April 19, 2018 23:09 - 26 minutes - 24.4 MBFrom the Digital Box Set: This week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the wor Hosted on Acast. See acast.com/privacy for more information.
S7E16 - Brand Envy 2018
April 19, 2018 23:09 - 26 minutes - 24.4 MBThis week, it’s our annual look at brands I admire. They may not be the hippest, the latest or the coolest, but I envy them for a reason. Like the most iconic studio in rock history, the first casual shoe ever invented or the world’s most timeless sunglasses. Join us for a peek at a few of my favourite things… Hosted on Acast. See acast.com/privacy for more information.
S7E15 (Archive) - Hey Vern! When Ads Go Hollywood
April 12, 2018 23:08 - 27 minutes - 24.7 MBFrom the Digital Box Set: This week, we look at commercials that made the unlikely leap to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s wh Hosted on Acast. See acast.com/privacy for more information.
S7E15 - Hey Vern! When Ads Go Hollywood
April 12, 2018 23:08 - 27 minutes - 24.7 MBThis week, we look at commercials that made the unlikely leap…to Hollywood. Some became big hit movies, others inspired popular songs. One even became a TV series that was voted one of the worst sitcoms of all time. But that’s what can happen when an ad hitchhikes to Hollywood. Hosted on Acast. See acast.com/privacy for more information.
S7E13 - Famous Jingles, Part Two
March 29, 2018 23:07 - 27 minutes - 25.1 MBThis week, it’s part two of our Jingles episode. Jingles had a great run until the late ‘80s, then songs overtook them. But a few big jingles have beaten the trend in recent years – one in particular has even made one company billions of dollars… Hosted on Acast. See acast.com/privacy for more information.