S8E10 - Distress Purchases
Under the Influence with Terry O'Reilly
English - March 07, 2019 00:09 - 27 minutes - 25.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E09 (Archive) - Unwitting Endorsers
Next Episode: S8E11 - Air Quality: Rule-Breaking Radio Advertising
This week, we explore the world of distress purchases. Distress purchases are the things we need in life, but quietly resent having to pay for like insurance, car tires, laundry appliances and batteries. But the psychology marketers employ to steer you toward those purchases is fascinating.
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