S8E11 - Air Quality: Rule-Breaking Radio Advertising
Under the Influence with Terry O'Reilly
English - March 14, 2019 00:09 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E10 (Archive) - Distress Purchases
This week, we listen to the innovative ways marketers are using sound around the world. We’ll explore how the words of an anthem in South Africa were altered to send a powerful message about abuse, why Romanian radio stations switched over to mono to save lives and why some journalists are using music as a censorship loophole. Join us as we assess the current air quality.
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