Under the Influence with Terry O'Reilly artwork

Under the Influence with Terry O'Reilly

287 episodes - English - Latest episode: 19 days ago - ★★★★★ - 426 ratings

Under the Influence gives listeners a rare backstage pass into the hallways, boardrooms and recording studios of the ad industry.Join host and adman Terry O’Reilly for fascinating (and humorous) stories that connect the dots between pop culture, marketing and human nature.

Hosted on Acast. See acast.com/privacy for more information.

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Episodes

The Commercials You Grew Up With (AOP 2011)

September 17, 2022 15:56 - 22 minutes - 20.7 MB

This week, we talk to baby boomers and take a look at the commercials they grew up with. From the toy and game commercials that inspired your lists to Santa, to the soft drink ads you can still sing along to 40 years later, to the ad for your first underarm deodorant, to the commercial for your first perfume, to the ads aimed at Mom but still got burned into your memory bank. So put on your pajamas and gather round the radio. And remember one thing – you have to be in bed by the time Bonan...

Marketing Rock and Roll, Part One

September 05, 2022 16:38 - 24 minutes - 22.2 MB

In part one of a two-part series, we’ll trace the marketing of rock all the way back to its origins with Elvis Presley and his wily manager Colonel Tom Parker. We’ll tell the story of how the Beatles lost millions by not following Elvis’s blueprint, and how the Rolling Stones borrowed a page right out of the books of Madison Avenue to compete against the Fab Four. Plus, what show on marketing rock and roll would be complete without mentioning the biggest marketing machine in the history of ...

AOP Goes to the Movies (AOP 2011)

September 03, 2022 16:38 - 25 minutes - 23.5 MB

This week, Age of Persuasion Goes To The Movies. Just in time for the Oscars, we look at great movie marketing, and talk about the landmark movies that completely altered the way Hollywood sells its films (Yes, one of them involves a shark, but the movie that made the shark possible has a little karate in it). We’ll also feature some of the most inventive movie ads ever done, and trace the history of movie trailers -  which were originally created to drive people OUT of theatres, not into the...

Marketing Pioneers (AOP 2011)

August 20, 2022 15:53 - 23 minutes - 21.7 MB

In this episode, we look at the Marketing Pioneers who created products that created industries. We talk about the first company to link diamond rings to engagements, how alcohol inspired the very first travel agent, how a brainstorm while ice-fishing ignited a $97 billion dollar industry, how a traveling salesman and his date led to the first car rental, and how an embarrassing moment in a restaurant revolutionized the way we shop. Each pioneer was a visionary, each overcame almost insurmoun...

Candid Commercials: Real People in Advertising (AOP 2011)

August 06, 2022 15:56 - 25 minutes - 23.1 MB

The advertising industry has a long history of using real people in advertising. It may be a testimonial, a hidden camera, a man-on-the-street interview, a prank phone call or a blind taste test. The results are often hilarious and memorable.  Hosted on Acast. See acast.com/privacy for more information.

It's Not Easy Being Green: Green Marketing (AOP 2011)

July 23, 2022 15:56 - 25 minutes - 23.4 MB

This week, Terry O'Reilly looks at the ever-changing world of Green Marketing. He'll look back at how the green movement started, how it's evolved, how marketers navigate the shoals of green marketing today - and what it all means to everyday consumers. One thing for sure... it's not easy being green. Hosted on Acast. See acast.com/privacy for more information.

Luxury Advertising (AOP 2011)

July 15, 2022 01:11 - 28 minutes - 26 MB

Luxury Marketing is a category that is completely different from traditional brand marketing – because it is in the business of selling fantasy. We’ll look at the top 10 most powerful luxury brands in the world and we’ll delve deep into our collective psyches to examine why we all desire expensive products in our lives -and what that really says about our inner selves. Hosted on Acast. See acast.com/privacy for more information.

Bonus Episodes from Age of Persuasion 2011

July 12, 2022 00:41 - 1 minute - 1.04 MB

We're re-releasing all the episodes from the last season of Age of Persuasion in 2011. All episodes have been remastered to fit our Under The Influence format. Episodes drop every two weeks from now until November. Enjoy. Hosted on Acast. See acast.com/privacy for more information.

S11E25 - Ask Terry (2022)

June 25, 2022 15:55 - 27 minutes - 24.9 MB

This week, it’s our annual Ask Terry episode – where I answer listener questions. This year, someone wants to know which advertising category does the worst advertising, which celebrities were the most fun to work with and why the roads in car commercials are always so darn wet. You’ve got questions, we’ve got answers. Hosted on Acast. See acast.com/privacy for more information.

S11E24 - Arch Enemies

June 18, 2022 15:56 - 27 minutes - 25.2 MB

This week, we look at some of the biggest arch rivalries in the marketing business. We’ll tell a story about how Burger King figured out a way to offer Whoppers at McDonald’s, how Wendy’s threw a mixtape at their rivals and how the CEO of a pizza company set fire to a cease & desist letter. Hosted on Acast. See acast.com/privacy for more information.

S11E23 - Bookmarks 2022

June 11, 2022 15:56 - 27 minutes - 24.9 MB

This week it’s our annual Bookmarks episode – where we tell the great stories that didn’t fit into our regular episodes. Including a story about Frankenstein, one about the waffle iron that inspired Nike and a very funny story about a presidential campaign billboard that mistakenly featured the wrong candidate. Hosted on Acast. See acast.com/privacy for more information.

S11E22 - Brand Envy 2022

June 04, 2022 15:56 - 27 minutes - 25.2 MB

This week, I tell the stories of four of my favourite brands. One holds the record for the most Oscar wins, one was a kid’s animated show produced by a church, another became one of the best-selling toys of all time and one found a way to cut through late-night TV. And all lasted for decades. Hosted on Acast. See acast.com/privacy for more information.

S11E21 - "Rule Breakers"

May 28, 2022 15:56 - 27 minutes - 25.2 MB

This week, the topic is rule breakers. It takes a courageous advertiser to flout the rules. The results can either be a goldmine or a landmine. We’ll talk about a burger chain that dared show moldy food in its advertising and a rule-breaking stunt involving the NRA that you won’t soon forget. Hosted on Acast. See acast.com/privacy for more information.

S11E20 - Brilliantly Bland: Why Boring Sells

May 21, 2022 15:57 - 27 minutes - 25.4 MB

This week, we look at boring products. There is a truism in the marketing world - boring sells. And in some of the biggest categories, boring products are the runaway best-sellers. Why do we overwhelmingly choose white cars, gray wall paint and beige carpets? And what does that say about us? Hosted on Acast. See acast.com/privacy for more information.

Rejecting The Rubik's Cube

May 14, 2022 21:32 - 42 minutes - 39 MB

In case you missed it, the team behind Under The Influence started a podcast network. We wanted to bring you a bonus episode this week from one of our other podcasts titled, "We Regret To Inform You: The Rejection Podcast." This episode is about how the Rubik's Cube faced endless rejection as a toy - before finally finding success. Now over 450 million Rubik's Cubes have been sold. It's a story full of twists and turns. If you like what you hear, there are over 40 episodes to dive into. E...

S11E18 - Confessions of a Book Lover: The Art of Marketing Books

May 07, 2022 15:57 - 27 minutes - 25.3 MB

This week, we look at how books are advertised and marketed. Over 2.2 million new books are published every year - so how do books get noticed? One bookstore uses movies to sell books, another gets prison inmates to write book reviews and one grocery store breaks all the rules by putting books in the vegetable section. Hosted on Acast. See acast.com/privacy for more information.

S11E17 - Put A Tiger in Your Tank: Advertising Gets Animated

April 30, 2022 16:18 - 27 minutes - 25.2 MB

This week, we look at the history of animated commercials. One of the very first hit the air in 1941 - for “crinkle-proof ties.” Next came Reddy Kilowatt, to quell the public’s fear of electricity in the home. Then Esso’s Put a Tiger in Your Tank tangled with Kellogg’s Tony the Tiger - and that’s when the fur started to fly. Hosted on Acast. See acast.com/privacy for more information.

S11E16 - Only in Advertising: Stories from the Front Lines

April 23, 2022 15:57 - 28 minutes - 26.4 MB

This week, I ask my advertising colleagues for their most outrageous ad stories. The advertising business is a big money, high stress industry. And so much can go sideways. Sometimes film shoots go horribly wrong, sometimes clients make the most ridiculous demands, sometimes celebrities refuse to say their lines and sometimes even a James Bond campaign can go up in flames. Hosted on Acast. See acast.com/privacy for more information.

S11E15 - Surprising Origin Stories

April 16, 2022 15:59 - 27 minutes - 25.2 MB

This week on Under The Influence, we tell the surprising origin stories of some famous products and brands. Because sometimes, backstories have backstories. We’ll tell a surprising tale about Coca Cola and the Civil War. We’ll delve into the bootlegger background of NASCAR. And we’ll tell the story of how the Lamborghini supercar began with a tractor… and an insult. Hosted on Acast. See acast.com/privacy for more information.

S11E14 - From Batawa To Port Sunlight: The Story of Company Towns

April 09, 2022 15:57 - 27 minutes - 25.5 MB

This week, we look at cities and towns that are actually named after companies. We’ll talk about one town named after a shoe company, one named for a chocolate bar and another town that’s even named after a dish soap.  Hosted on Acast. See acast.com/privacy for more information.

S11E13 - My Best Mistake "Bonus" Pod to celebrate Canada Reads on CBC

April 04, 2022 00:42 - 14 minutes - 12.8 MB

To celebrate Canada Reads on CBC this week, here is the first chapter of Terry's latest book, "My Best Mistake". Enjoy! Hosted on Acast. See acast.com/privacy for more information.

S11E12- Lions, Panties & Hotel Keys: Hollywood Publicity Stunts

March 26, 2022 15:57 - 27 minutes - 25.1 MB

This week, we look at the most outrageous Hollywood Publicity Stunts. The crazier the stunt, the better. From sneaking a full-grown lion into a hotel room, to convincing women to throw panties at Tom Jones to spending $8 million dollars on a single stunt for a movie - wild publicity stunts were catnip to the press. Hosted on Acast. See acast.com/privacy for more information.

S11E11 - Don't Do It Advertising - Part Two

March 19, 2022 15:57 - 27 minutes - 25.1 MB

This week, it’s Part Two of our “Don’t Do It Advertising” episode. Last week we looked at ads that asked you NOT to do something. This week, it’s ads that ask you NOT to do something, but really want you to DO something. It’s reverse-psychology at work. Hosted on Acast. See acast.com/privacy for more information.

S11E10 - Don't Do It Advertising

March 12, 2022 16:58 - 28 minutes - 25.6 MB

This week, we look at a category of advertising that doesn’t try to sell you something. As a matter of fact, tries to get you to STOP doing something. Like littering. And smoking. And drinking & driving. And spilling secrets. Hosted on Acast. See acast.com/privacy for more information.

S11E09 - Tornados & Lawsuits: Why Companies Wrestle with Name Changes

March 05, 2022 16:57 - 27 minutes - 25.4 MB

This week, we look at the reasons why successful companies suddenly change their names. Sometimes those name changes are for legal reasons, sometimes it’s because the old name has too much negative baggage, sometimes it’s to boost a stock price and sometimes a name changes because of a tornado. Hosted on Acast. See acast.com/privacy for more information.

S11E08 - Medicine & Miracles: The Power of Hospital Marketing

February 26, 2022 16:58 - 28 minutes - 25.7 MB

This week, we look at powerful hospital marketing. Hospitals need marketing to generate much-needed donations. We’ll look at how one hospital uses celebrities, how another uses riveting patient stories and how one hospital threw away the rulebook and created advertising that looks like Nike commercials. Hosted on Acast. See acast.com/privacy for more information.

S11E06 - Inside The Super Bowl

February 12, 2022 16:58 - 27 minutes - 25.2 MB

In this episode, we dive into the Super Bowl. The broadcast not only attracts the biggest viewing audience of the year, it is one of the biggest marketing machines. It affects beer companies and supermarkets and even record sales of the halftime performers. And we’ll also revisit some of the most outrageous Super Bowl moments. Hosted on Acast. See acast.com/privacy for more information.

S11E05 - How Jerry Goodis Made an Advertisement a Beautiful Thing

February 05, 2022 16:58 - 27 minutes - 25.5 MB

This week, we tell the story of one of the most colourful characters in the history of Canadian advertising - Jerry Goodis. He founded a legendary advertising agency and created some of Canada’s longest-running ad campaigns. And while doing that, he attacked the ad industry for producing terrible ads. He was loved and hated but couldn’t be ignored. Hosted on Acast. See acast.com/privacy for more information.

S11E04 - Selling Love: The Business of Online Dating

January 29, 2022 16:58 - 28 minutes - 26.4 MB

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. Hosted on Acast. See acast.com/privacy for more information.

S11E04 - Selling Love: The Business of On-Line Dating

January 29, 2022 16:58 - 28 minutes - 26.4 MB

This week, we explore how dating agencies Sell Love. We’ll talk about the very first dating service in history, we’ll explore one app that is more about lust than love and we’ll talk about how heartthrob Reynolds created one of the best dating commercials of the last 10 years. See acast.com/privacy for privacy and opt-out information.

S11E03 - Long Overdue: The Creative Boom of Library Marketing

January 22, 2022 17:01 - 27 minutes - 25.1 MB

This week, we look at the ways libraries market themselves. If you think libraries are quiet, you’ve got another thing coming. We’ll talk about a library video series that played like a TV cop show - and - we’ll look at library wars - when libraries battle each other on social media. Hosted on Acast. See acast.com/privacy for more information.

S11E02 - Perry Mason Moments: The Most Unexpected Ads of 2021

January 15, 2022 17:01 - 27 minutes - 25.1 MB

In this episode, we talk about the most unexpected ads of 2021. Quite a few commercials made eyebrows rise last year. From a fast-food restaurant that created outrage on International Women’s Day, to a Christmas ad that generated the most complaints of the year, to a Super Bowl commercial that was nearly derailed by a DUI charge. Hosted on Acast. See acast.com/privacy for more information.

S11E01 - Number Fever: Surprising Stories of Bottle Cap Marketing

January 08, 2022 17:01 - 27 minutes - 25.2 MB

We’re back with our new season and the first episode is all about Bottle Cap Marketing. A bottle cap is a tiny thing but offers big opportunities. We’ll talk about how Coke figured out a way to help sophomores make friends, why a beer let other brands advertise on its bottle tops and how Pepsi staged a bottle cap promotion and almost made a $32 billion snafu. Hosted on Acast. See acast.com/privacy for more information.

We’re back January 8th

December 29, 2021 05:10 - 58 seconds - 1.33 MB

We’ve got a fun 2022 season planned for you. Here’s a sneak peek at what’s in store… Hosted on Acast. See acast.com/privacy for more information.

S10E25 - Ask Terry 2021

June 24, 2021 04:10 - 27 minutes - 25.6 MB

It's our annual Ask Terry episode where we answer listener questions. We’ll delve into why creative advertising agencies have such boring names, to what has changed most - and least - since the Mad Men Era to why the wrong people are put into marketing departments so often. Hosted on Acast. See acast.com/privacy for more information.

S10E24 - Can’t Get Enough of That Wonderful Duff: Fake Hollywood Brands

June 17, 2021 04:10 - 28 minutes - 25.8 MB

This week, we talk about fake Hollywood brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades. Hosted on Acast. See acast.com/privacy for more information.

S10E24 - Can’t Get Enough of the Wonderful Duff: Fake Hollywood Brands

June 17, 2021 04:10 - 28 minutes - 25.8 MB

This week, we talk about Fake Hollywood Brands. Whenever directors need a prop and there is no paid product placement, they have to use fake products. From Morley Cigarettes to Heisler beer to that wily ACME Corporation, these pretend brands have been around for decades.

S10E23 - Tombstone Tourists: The Growth of Cemetery Tourism

June 10, 2021 04:10 - 27 minutes - 25.2 MB

This week, we explore cemetery tourism. Before the pandemic stopped travel in its tracks, graveyards were becoming tourist hotspots. Millions of people are choosing vacation spots based on the final resting places of famous people. And cemeteries are using marketing to attract those tourists. Hosted on Acast. See acast.com/privacy for more information.

S10E22 - The Show Must Go On: Broadway Marketing

June 03, 2021 04:10 - 27 minutes - 24.9 MB

This week, we head to Broadway. Every Broadway show is mounted with incredible risk and very few shows earn back their investments. But there are huge hits and the marketing behind these shows is often bold and outrageous. And sometimes, the marketing is just plain fun. Hosted on Acast. See acast.com/privacy for more information.

S10E21 - Too Many Turk Brodas: Trading Card Marketing

May 27, 2021 04:10 - 27 minutes - 25.3 MB

This week, we trace the history of trading cards. For over 150 years, companies have used trading cards to entice customers to buy their products. From cigarette cards to bubble gum cards for Batman, sports teams and even the Gulf War, trading cards are big business. Hosted on Acast. See acast.com/privacy for more information.

S10E20 - Bookmarks 2021

May 20, 2021 04:10 - 27 minutes - 25.2 MB

This week, it’s our annual Bookmarks episode - where we tell you the fascinating stories that didn’t fit into our regular episodes. Including a little-known backstory on the 1972 Canada/Russia hockey series and a moving story about a hockey game that was cut short by tragedy. Hosted on Acast. See acast.com/privacy for more information.

S10E18 - There’s Something About Mary: Mad Woman Mary Wells

May 06, 2021 04:10 - 27 minutes - 25.1 MB

This week, we profile the remarkable career of, arguably, the most successful women in advertising - Mary Wells. She was a woman of firsts - the first woman to found and run a major advertising agency, the first female CEO to take a company public and the first women to intimidate the boys club of Madison Avenue.  Hosted on Acast. See acast.com/privacy for more information.

S10E17 - Son of Crocodile Dundee: Nostalgia Advertising

April 29, 2021 00:09 - 27 minutes - 25.3 MB

This week, we explore the use of nostalgia in advertising. For decades, advertisers have tapped collective memories in commercials, hoping those warm feelings wash over their products. From resurrecting Wayne’s World for Uber Eats commercials to Macaulay Culkin revisiting Home Alone for Google, nostalgia is a powerful marketing tool. Hosted on Acast. See acast.com/privacy for more information.

S10E16 - I Can’t Believe I Ate The Whole Thing: Surviving The Ad Biz

April 22, 2021 00:10 - 27 minutes - 25.2 MB

This week, we tell crazy stories from the world of advertising. High pressure, big money and impossible deadlines makes for some hilarious situations. Including a TV shoot where a hot air balloon towing a new car goes missing in the wind and a cat food company who insists the ad agency eat the cat food before they create the ads.  Hosted on Acast. See acast.com/privacy for more information.

S10E15 - Who Will Buy My Memories: Fan Club Marketing

April 15, 2021 00:10 - 27 minutes - 25.1 MB

This week, we dive into the world of Fan Clubs. They are huge marketing tools for celebrities. We’ll track some of the earliest fan clubs, then compare them to the fan clubs in the digital era. We’ll also explore the big shift in power that swung from celebrities over to their fans. Hosted on Acast. See acast.com/privacy for more information.

S10E14 - One Toke Over The Line: 50-Year Marketing Milestones

April 08, 2021 00:10 - 27 minutes - 25 MB

This week, we talk about companies and products that turn 50 years old this year. Back in 1971, some of the best-selling products were created that are still best-sellers today. There were also a number of famous advertising campaigns launched that year. Hosted on Acast. See acast.com/privacy for more information.

S10E13 - Red Carpet Marketing: The Business of Award Shows

April 01, 2021 00:10 - 27 minutes - 25.1 MB

This week, we look at televised award shows and how they are very effective marketing for movies, Broadway plays and recording artists. We’ll explore whether Oscar nominations sell more tickets than Oscar wins, how Grammys can make a career and how the Tony awards can rescue a play overnight. Hosted on Acast. See acast.com/privacy for more information.

S10E12 - Air Quotes: Creative Radio 2021

March 25, 2021 00:10 - 27 minutes - 24.9 MB

This week, we listen to the most creative radio advertising from around the world. It’s the toughest medium to write for - but it’s also the most creatively freeing. We’ll hear commercials for a hair removal product, a fast-food series created for these confusing times and a student audio idea that attracted Taylor Swift. Hosted on Acast. See acast.com/privacy for more information.

S10E11 - Brands Are People, Too: Products Named After Inventors (Encore)

March 18, 2021 00:10 - 26 minutes - 24.1 MB

This week, we explore famous products named after their inventors. Some products are so cemented in our minds we forget those names once belonged to people. Shrapnel was invented by Henry Shrapnel, nachos were invented by Nachos Anaya and the leotard was invented by a Jules Leotard. We’ll even look at some inventors who wish their names had been forgotten… Hosted on Acast. See acast.com/privacy for more information.

S10E10 - Brand Envy 2021

March 11, 2021 00:10 - 27 minutes - 25.2 MB

This week, it’s our annual Brand Envy episode. This season, we look at four unique companies. One completely changed a sport forever. One became the best-selling toy of all time. Another has influenced the music business since 1894. And one had a heavenly idea.  All achieved something that had never been done before. Hosted on Acast. See acast.com/privacy for more information.

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