Dynamic Duos: The Famous Partnerships in Advertising (From the AOP Archives)
Under the Influence with Terry O'Reilly
English - September 23, 2023 16:28 - 32 minutes - 29.8 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Speed Bumps: The Magical Ingredient in Marketing (From AOP 2011)
Next Episode: Three Foot Marketing (From AOP 2011)
This week we look at “Dynamic Duos” - those rare ad agency/client relationships that resulted in some of the most famous advertising of all time. We’ll examine the relationship between Nike founder Phil Knight and his ad agency creative director Dan Wieden, Apple’s Steve Jobs and Creative Director Lee Clow, tempermental winery owner Julio Gallo and his legendary creative director and tough guy, Hal Riney, and we’ll tell the story of the creative director who created a Hall of Fame campaign around the fact his client looked like a chicken.
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