The Sound of Persuasion (From the AOP Archives)
Under the Influence with Terry O'Reilly
English - August 21, 2023 13:14 - 28 minutes - 25.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Genericide: When A Brand Name Becomes Generic (From AOP 2011)
Next Episode: Rejecting Mad Men
This week, Under The Influence listens to the sounds of persuasion. Advertising has used sound to sell for decades. But sound can be used for more than painting pictures on radio – sound can be carefully created to persuade. The stories behind those sounds are fascinating - from the earliest recorded sound, to the first use of sound in radio commercials, to signature sounds on famous ad campaigns, to the startup sound we hear on our computers every day.
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