Genericide: When A Brand Name Becomes Generic (From AOP 2011)

Under the Influence with Terry O'Reilly

English - August 05, 2023 13:53 - 27 minutes - 25 MB - ★★★★★ - 426 ratings
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This week, we look at the concept of “Genericide” – when brand names become generic. Many of the pioneering brands in our world risked losing their trademarks – as courts would rule that their names had become generic. Zipper, escalator and refrigerator were all trademarks at one time. The board game Monopoly just lost its trademark recently. Now brands like Kleenex and Band-Aid are fighting to save their valuable names. And their stories are fascinating.

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