Plop, Plop, Fizz, Fizz: How Companies Double Their Profits
Under the Influence with Terry O'Reilly
English - June 08, 2024 15:56 - 27 minutes - 25.5 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: Brand Envy 2024
Every company dreams of doubling its profit.
It’s almost impossible to do.
Yet, some companies do it by tweaking one tiny thing.
We’ll talk about an industry that put three words on their packaging that doubled their profit.
A company that created a catchy jingle that doubled their revenue overnight.
And a business that changed one single word in a headline and their profit went up 100%.
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