Under the Influence with Terry O'Reilly artwork

The Happy Homemaker: How Advertising Invented The Housewife - Part 2 (From the AOP Archives)

Under the Influence with Terry O'Reilly

English - July 22, 2023 15:00 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratings
Business marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: The Happy Homemaker: How Advertising Invented The Housewife - Part 1 (AOP 2011)
Next Episode: Genericide: When A Brand Name Becomes Generic (From AOP 2011)

This week, Part 2 of how Madison Avenue invented… the housewife. Over 100 years ago, the advertising industry realized they had thousands of household products to sell. All they needed was a customer. So they invented the Happy Homemaker, and for the next 25 years, encouraged women to be stay-at-home moms. That strategy created the biggest business in the world: Housekeeping.


The rest is advertising history.


Hosted on Acast. See acast.com/privacy for more information.