Speed Bumps: The Magical Ingredient in Marketing (From the AOP Archives)
Under the Influence with Terry O'Reilly
English - September 09, 2023 15:32 - 25 minutes - 23.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Rejecting Mad Men
This week we look at how smart marketers use Speed Bumps to generate greater sales. While modern marketing loves a friction-free fast transaction, smart marketers know that a perfectly-placed speed bump can slow the selling process down Plus, we reveal why Van Halen wanted all those brown M&Ms taken out of the bowls. You may be surprised.
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