Copycat Brands
Under the Influence with Terry O'Reilly
English - January 13, 2024 16:56 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: Disappearing Acts: When Popular Brands Are Discontinued
Next Episode: Cannabis Marketing
This week, we look at copycat brands.
Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.
You may like Walmart here, but there’s a Wumart in China.
You may like North Face apparel, but did you know there was a South Butt brand?
And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.
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