S8E09 - Unwitting Endorsers

Under the Influence with Terry O'Reilly

English - February 28, 2019 00:09 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratings
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Previous Episode: S8E08 - Putting The Woo In Hollywood: Marketing The Movies

Next Episode: S8E10 (Archive) - Distress Purchases

This week, we explore the world of unwitting endorsers. Sometimes a celebrity is featured in an advertising campaign without his or her knowledge or permission. There’s no denying the pull of celebrity, but a brand is a legal property. And if you trespass, you risk trouble.

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