Under the Influence with Terry O'Reilly

S3E19 (Archive) - When Founders Are The Face of The Company

May 11, 2014 00:06 - 28 minutes - 25.6 MB

From the Digital Box Set: This week, we discuss what happens when founders are the face of a company. No one can relay the passion of a company like the founder - but while they may be the heart and soul of a company, should they be the face? We'll explor Hosted on Acast. See acast.com/privacy for more information.

S3E17 (Archive) - Nudge: The Persuasive Power of Whispers

April 27, 2014 00:07 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we look at the subtle art of "nudging." Schools, marketers and even governments are now using small nudges to gently steer people toward making more positive decisions in their lives. Those nudges included sending peop Hosted on Acast. See acast.com/privacy for more information.

S3E16 (Archive) - Brand Envy 2014

April 20, 2014 00:08 - 26 minutes - 24.3 MB

From the Digital Box Set: This week, it's Terry's annual episode where he features four brands he admires. It might be because the brand broke new ground, or has managed to stay #1, or just because it has been a part of our lives for so long. With that in Hosted on Acast. See acast.com/privacy for more information.

S3E15 (Archive) - Terry's Bookshelf

April 13, 2014 00:09 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, it's our annual book show. The research for Under The Influence requires a lot of reading, and listeners always ask for more information about the books we mention. So we take the opportunity every year to talk about t Hosted on Acast. See acast.com/privacy for more information.

S3E14 (Archive) - Elevator Pitches

April 06, 2014 00:06 - 27 minutes - 24.8 MB

From the Digital Box Set: This week, we look at Elevator Pitches. The marketing industry is a business of short, concise messages. Be it the confines of 30 seconds, the space in a print ad or the restrictions of Twitter. The true test of an idea is whethe Hosted on Acast. See acast.com/privacy for more information.

S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing

March 23, 2014 00:07 - 26 minutes - 24.6 MB

From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b Hosted on Acast. See acast.com/privacy for more information.

S3E11 (Archive) - Advertising Alumni

March 16, 2014 00:08 - 27 minutes - 25.3 MB

From the Digital Box Set: In this episode, we look at famous people who began their careers in advertising. Many people who have gone on to shape popular culture cut their teeth in the world of marketing. From Dr. Seuss, Salman Rushdie and Bob Newhart, to Hosted on Acast. See acast.com/privacy for more information.

S3E10 (Archive) - Viral Videos

March 09, 2014 01:09 - 27 minutes - 25.4 MB

From the Digital Box Set: In this episode, we look at the wild and crazy world of Viral Videos. Some brands spend big money on videos and nobody watches, meanwhile a cat video is viewed by millions. It's a world with no rules, fuelled by luck and timing. Hosted on Acast. See acast.com/privacy for more information.

S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing

March 02, 2014 01:06 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Includ Hosted on Acast. See acast.com/privacy for more information.

S3E07 (Archive) - Ambush Marketing

February 16, 2014 01:07 - 28 minutes - 25.9 MB

From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand Hosted on Acast. See acast.com/privacy for more information.

S3E06 (Archive) - Marketing The Olympics

February 09, 2014 01:06 - 29 minutes - 27.1 MB

From the Digital Box Set: This week, we look at the big-money world of Olympic advertising. From the very first Olympic sponsors in 1896, we'll track the ever increasing presence of advertising in the Games - from the marketing milestones to the resulting Hosted on Acast. See acast.com/privacy for more information.

S3E03 (Archive) - Cause Marketing

January 19, 2014 01:07 - 27 minutes - 25.2 MB

From the Digital Box Set: Unlike public service announcements or corporate philanthropy, Cause Marketing is when a Not-For-Profit organization teams up with a For-Profit company to further a good cause - but the For-Profit partner makes a profit while hel Hosted on Acast. See acast.com/privacy for more information.

S3E02 (Archive) - The Psychology of Price

January 12, 2014 01:08 - 26 minutes - 24.3 MB

From the Digital Box Set: In this episode, we explore how we're all influenced by pricing. Like how the price of a bottle of wine has an enormous affect on how much you enjoy that wine. We'll analyze how restaurants design menus to steer you toward the mo Hosted on Acast. See acast.com/privacy for more information.

S3E01 (Archive) - Looking Out For Number One

January 05, 2014 01:09 - 27 minutes - 25.3 MB

From the Digital Box Set: In our first episode of Season 3, we explore #1 Brands. We'll look at popular categories and identify the runaway best-selling brands and analyze why they are #1. The best-selling car in Canada has been on top for 15 years. Know Hosted on Acast. See acast.com/privacy for more information.

S2E25 (Archive) - Dear Terry

June 22, 2013 23:08 - 26 minutes - 24.1 MB

From the Digital Box Set: It's our last episode of the season. And every year, we turn our annual season finale over to listeners and answer their questions about advertising. We'll discuss the finer details of fine print in TV commercials, the impact of Hosted on Acast. See acast.com/privacy for more information.

S2E24 (Archive) - This I Know

June 15, 2013 23:09 - 26 minutes - 24.2 MB

From the Digital Box Set: This penultimate show of the season features the various lessons I've learned over the course of my 30-year advertising career. From the fact that small brands need big personalities, to the reason committees aren't creative, to Hosted on Acast. See acast.com/privacy for more information.

S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities

May 25, 2013 23:07 - 26 minutes - 24.4 MB

From the Digital Box Set: This week, we look at Marketing Dead Celebrities. It's become a $2B industry. And the marketing of dead celebrities not only attracts lots of big brands, but a lot of controversy as well. We'll trace the use of dead celebrities i Hosted on Acast. See acast.com/privacy for more information.

S2E20 (Archive) - Real Time Advertising

May 18, 2013 23:08 - 27 minutes - 25.4 MB

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering questions Hosted on Acast. See acast.com/privacy for more information.

S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People

May 11, 2013 23:09 - 28 minutes - 25.7 MB

From the Digital Box Set: This week, we look at how Hollywood has portrayed advertising over the years. Most pilots, lawyers and doctors roll their eyes at the way Hollywood depicts them - and ad people are no exception. From the 1947 movie The Hucksters, Hosted on Acast. See acast.com/privacy for more information.

S2E17 (Archive) - Brand Envy 2013

April 27, 2013 23:07 - 28 minutes - 25.7 MB

From the Digital Box Set: This week, it's my annual look at the brands I envy. They may not be the hippest, or the latest, or even the coolest brands. They could be a product, a service or even a person - but I envy them for a reason. Like a famous toy th Hosted on Acast. See acast.com/privacy for more information.

S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money

April 20, 2013 23:08 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earli Hosted on Acast. See acast.com/privacy for more information.

S2E15 (Archive) - Game Shows As Marketing

April 13, 2013 23:09 - 27 minutes - 25.4 MB

From the Digital Box Set: This week, we look at Game Shows as Marketing. They've been around for almost 80 years and entertain millions, but game shows are also powerful marketing vehicles. We'll trace their history from early radio to their debut on netw Hosted on Acast. See acast.com/privacy for more information.

S2E14 (Archive) - Famous Marketing Blunders

April 06, 2013 23:07 - 27 minutes - 25.3 MB

From the Digital Box Set: Along with the most famous marketing blunder of all time - the Edsel - we'll look at what caused Coke to make the mistake of changing their fabled formula, how a company actually went out of business by promising a product improv Hosted on Acast. See acast.com/privacy for more information.

S2E12 (Archive) - Selling Danger

March 23, 2013 23:08 - 27 minutes - 25.5 MB

From the Digital Box Set: In the history of the advertising industry, the full force of persuasion has been put behind many products that turned out to be incredibly unsafe. Even when those products were used exactly as advertised, they created enormous h Hosted on Acast. See acast.com/privacy for more information.

S2E11 (Archive) - Tales of Customer Service

March 16, 2013 23:09 - 26 minutes - 24.5 MB

From the Digital Box Set: This week, it's Tales of Customer Service. We're on the hunt for great companies that went out of their way to treat their customers well. From an amusement park that delivered such superior customer service that other corporatio Hosted on Acast. See acast.com/privacy for more information.

S2E10 (Archive) - Billion Dollar Brands

March 10, 2013 00:07 - 27 minutes - 25.2 MB

From the Digital Box Set: This week, we look at Billion Dollar Brands. There are millions of successful brands in the world, but very few of them are in the exclusive billion dollar club. We'll test your ability to guess which brands in your life are the Hosted on Acast. See acast.com/privacy for more information.

S2E09 (Archive) - Marketing Stunts

March 03, 2013 00:08 - 26 minutes - 24.7 MB

From the Digital Box Set: This week, we look at Marketing Stunts. Many brands try to get into the Guinness Book of World Records as a marketing strategy. With that in mind, we'll talk about how an energy drink staged a record-breaking jump from space, why Hosted on Acast. See acast.com/privacy for more information.

S2E08 (Archive) - Coming Soon: The Art of the Movie Trailer

February 24, 2013 00:09 - 27 minutes - 25.1 MB

From the Digital Box Set: This week - just in time for the Oscars - we take our annual look at creative movie trailers. We'll see how Walt Disney convinced the public to watch the first-ever full-length animated movie, why some trailers don't show a frame Hosted on Acast. See acast.com/privacy for more information.

S2E05 (Archive) - Buy Less: How Some Companies Profit By Asking You to Spend Less

February 03, 2013 00:04 - 26 minutes - 24.1 MB

From the Digital Box Set: This week, we look at the companies that actually profit by asking you to BUY LESS. We'll explore a burger company that asks its customers to eat less beef, a printing company helps you print less, why Gillette has suddenly start Hosted on Acast. See acast.com/privacy for more information.

S2E04 (Archive) - Radio Is Dead: Long Live Radio

January 27, 2013 00:05 - 25 minutes - 23.4 MB

From the Digital Box Set: This week, we look at the incredible creativity happening in radio advertising today. Many advertisers think radio is yesterday's medium, but judging by the incredible work being done around the world, radio isn't dead, it's hott Hosted on Acast. See acast.com/privacy for more information.

S2E03 (Archive) - Timing Is Everything

January 20, 2013 00:06 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, we look at the critical importance of timing in marketing. It's one thing to put the right message in front of the right person, but it's a fine art to put it in front of them at the perfect moment. We'll look at how t Hosted on Acast. See acast.com/privacy for more information.

S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes

January 13, 2013 00:07 - 27 minutes - 25.1 MB

From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offe Hosted on Acast. See acast.com/privacy for more information.

S2E01 (Archive) - Shame: The Secret Tool of Marketing

January 06, 2013 00:08 - 27 minutes - 25.2 MB

From the Digital Box Set: Kicking off Season 2, we explore one of the most effective marketing strategies ever devised: The use of "Shame." First emerging in the late 1800s, toothpaste ads suggested a fresh mouth could help you attract a mate. But adverti Hosted on Acast. See acast.com/privacy for more information.

S1E25 (Archive) - Ask Terry 2012

June 23, 2012 23:03 - 27 minutes - 25.1 MB

From the Digital Box Set: In this final episode of the season, Terry answers listener questions about the advertising industry. Some of the very insightful questions include: When was the very first ad every made? Do celebrities have to actually use a pro Hosted on Acast. See acast.com/privacy for more information.

S1E24 (Archive) - Striking Images: Matchbook Advertising

June 16, 2012 23:04 - 26 minutes - 24.4 MB

From the Digital Box Set: There was a time when the humble matchbook was the top advertising medium in North America. They were handy, colourful, cheap and even a moderate smoker would be exposed to the advertising over 20 times a day. Matchbook advertisi Hosted on Acast. See acast.com/privacy for more information.

S1E23 (Archive) - It's The Little Things

June 09, 2012 23:05 - 26 minutes - 24 MB

From the Digital Box Set: This week, we look at companies that go above and beyond the call. Companies that add smart, little touches that make all the difference. Like hotels that help you fall asleep at night with sleep aids, grocery stores that help yo Hosted on Acast. See acast.com/privacy for more information.

S1E22 (Archive) - LGBTQ Advertising: Chasing The Pink Dollar

June 02, 2012 23:06 - 27 minutes - 25.2 MB

From the Digital Box Set: The gay community will spend over $800B this year. A large percentage are affluent, hip and trendsetting, yet the advertising industry took decades to market to them. This week, we look at L.G.B.T.Q - or Lesbian, Gay, Bi-Sexual, Hosted on Acast. See acast.com/privacy for more information.

S1E21 (Archive) - Books, Books, Books

May 26, 2012 23:07 - 26 minutes - 24.5 MB

From the Digital Box Set: This is my annual look at some of my favourite books. We'll look at a new book, titled, "Mad Women," written by an original Mad Woman from the 60s era Madison Avenue. Next, we flip through the pages of another new book by one of Hosted on Acast. See acast.com/privacy for more information.

S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize

May 19, 2012 23:08 - 26 minutes - 24.2 MB

From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons, Hosted on Acast. See acast.com/privacy for more information.

S1E19 (Archive) - Brand Envy 2012

May 12, 2012 23:09 - 27 minutes - 25 MB

From the Digital Box Set: Welcome to my annual celebration of the brands I envy. They aren't necessarily the most hip or most current, or even the number one brand in their category. As a matter of fact, a "brand" by my definition doesn't even have to be Hosted on Acast. See acast.com/privacy for more information.

S1E18 (Archive) - Colour Schemes: How Colours Make You Buy

May 05, 2012 23:04 - 26 minutes - 24.2 MB

From the Digital Box Set: In the world of marketing, the use of colour is a studied science. As a result, colours play a bigger role in your purchasing decisions than you may think. A colour can make you feel a certain way about a company, or it can trigg Hosted on Acast. See acast.com/privacy for more information.

S1E17 (Archive) - Hypertargeting

April 28, 2012 23:05 - 26 minutes - 24.2 MB

From the Digital Box Set: "Hypertargeting" is the next frontier in 21st century marketing. Marketers are gleaning and buying more and more personal information about consumers online. People are also being tracked online, as marketers watch their buying h Hosted on Acast. See acast.com/privacy for more information.

S1E16 (Archive) - Sex In Advertising

April 21, 2012 23:06 - 27 minutes - 25.4 MB

From the Digital Box Set: The advertising industry has a long history of using sex to sell products. Woodbury's used sex to sell soap as far back the 1920's - and the campaign was written by a woman. But the use of sex has always been a polarizing techniq Hosted on Acast. See acast.com/privacy for more information.

S1E15 (Archive) - Charlie Bit My Ad: When Advertising Works Too Well

April 14, 2012 23:07 - 27 minutes - 25 MB

From the Digital Box Set: Back in 2007, a cute video of two kids was uploaded by their father. In it, one kid bites the finger of the other. That video, called "Charlie Bit My Finger" went on to attract 420 million views. To say it over-performed would be Hosted on Acast. See acast.com/privacy for more information.

S1E14 (Archive) - Mascots

April 07, 2012 23:08 - 27 minutes - 25.4 MB

From the Digital Box Set: This episode looks at the wacky world of advertising mascots. The ad industry has a long history with mascots, as they are some of the most enduring advertising symbols of all time. As a matter of fact, mascots have outlived most Hosted on Acast. See acast.com/privacy for more information.

S1E13 (Archive) - When Brands Houdini

March 31, 2012 23:09 - 27 minutes - 25.4 MB

From the Digital Box Set: This episode is about how major brands in our lives simply vanish. One of magician Harry Houdini's most famous tricks was to make a 5-ton elephant disappear in front of large audiences. Marketing has its own version of that trick Hosted on Acast. See acast.com/privacy for more information.

S1E12 (Archive) - Handcuffed By Brand Image

March 24, 2012 22:59 - 27 minutes - 25.3 MB

From the Digital Box Set: This week, we explore a very interesting marketing predicament: When brands get trapped by their own image. Every once in a while, expensive brand images circle around to damage the brand. Like Apple, which acted completely out o Hosted on Acast. See acast.com/privacy for more information.

S1E11 (Archive) - Accidental Brands

March 17, 2012 23:00 - 27 minutes - 25.5 MB

From the Digital Box Set: It may surprise you to know that many famous brands were invented completely by accident. They weren't the result of years of research, or painstaking experiments, or scientific brilliance - they were simply stumbled upon by mist Hosted on Acast. See acast.com/privacy for more information.

S1E10 (Archive) - Marketing In A Crisis

March 11, 2012 00:01 - 27 minutes - 25.3 MB

From the Digital Box Set: When companies are hit with a crisis, it can be a defining moment. In the world of marketing, it's an all-hands-on-deck situation - because communication is one of the most important keys to handling a disaster. How a company han Hosted on Acast. See acast.com/privacy for more information.

S1E09 (Archive) - Movie Marketing

March 04, 2012 00:02 - 27 minutes - 25.3 MB

From the Digital Box Set: This week, we explore the critical importance of movie trailers to a film's success. Hollywood now spends an average of $32 million per movie to advertise. But trailers have changed dramatically over the years - and now many give Hosted on Acast. See acast.com/privacy for more information.

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