S3E12 (Archive) - Sunny With a Chance of Mousetraps: How Weather Affects Marketing
Under the Influence with Terry O'Reilly
English - March 23, 2014 00:07 - 26 minutes - 24.6 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E11 (Archive) - Advertising Alumni
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From the Digital Box Set: This week, we explore How Weather Affects Marketing. With 75 years of climate data cross-referenced with reams of shopping research, marketers can now use the weather to predict sales. Sears Automotive knows that 5-year old car b
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