Under the Influence with Terry O'Reilly artwork

S2E20 (Archive) - Real Time Advertising

Under the Influence with Terry O'Reilly

English - May 18, 2013 23:08 - 27 minutes - 25.4 MB - ★★★★★ - 426 ratings
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Previous Episode: S2E19 (Archive) - Nothing In Common: How Hollywood Portrays Ad People
Next Episode: S2E21 (Archive) - Nobody's Dead Anymore: Marketing Deceased Celebrities

From the Digital Box Set: This week, we look at Real Time Advertising. For over 100 years, most ad campaigns took months to produce. Suddenly, with the emergence of the Internet and social media, advertisers can react in minutes. From answering questions

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