S3E09 (Archive) - Have It Your Way: How Mass Customization Is Changing Marketing

Under the Influence with Terry O'Reilly

English - March 02, 2014 01:06 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratings
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Previous Episode: S3E07 (Archive) - Ambush Marketing

Next Episode: S3E10 (Archive) - Viral Videos

From the Digital Box Set: This week, we'll explore how companies profit from personalized products, how they market those products, how consumers are drawn to companies that offer customization and how brands use customization to fight competitors. Includ

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