S3E07 (Archive) - Ambush Marketing
Under the Influence with Terry O'Reilly
English - February 16, 2014 01:07 - 28 minutes - 25.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E06 (Archive) - Marketing The Olympics
From the Digital Box Set: This week, we look at Ambush Marketing. It's a form of marketing where a brand tries to connect itself with an event like the FIFA World Cup - but WITHOUT paying sponsorship fees. It merely ambushes the festivities. Or one brand
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