S1E20 (Archive) - Sorry Seems To Be The Smartest Word: When Brands Apologize
Under the Influence with Terry O'Reilly
English - May 19, 2012 23:08 - 26 minutes - 24.2 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S1E19 (Archive) - Brand Envy 2012
Next Episode: S1E21 (Archive) - Books, Books, Books
From the Digital Box Set: Over the lifetime of a company, mistakes happen. When those mistakes cause damage, it's appropriate for a brand to apologize. Yet, it rarely happens. This week, we look at the companies that chose to apologize. From O.B. Tampons,
Hosted on Acast. See acast.com/privacy for more information.