S2E02 (Archive) - A Prize In Every Box: Box-Tops, Toys and Free Prizes
Under the Influence with Terry O'Reilly
English - January 13, 2013 00:07 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2E01 (Archive) - Shame: The Secret Tool of Marketing
Next Episode: S2E03 (Archive) - Timing Is Everything
From the Digital Box Set: Remember when you were growing up, and you'd find a prize inside your cereal box? Prizes, premiums and box-top offers have been a staple of modern marketing since the 1800s. We'll tell the story of how the first ever box-top offe
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