S2E16 (Archive) - Loss Leaders: How Companies Profit By Losing Money
Under the Influence with Terry O'Reilly
English - April 20, 2013 23:08 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S2E15 (Archive) - Game Shows As Marketing
Next Episode: S2E17 (Archive) - Brand Envy 2013
From the Digital Box Set: This week, we explore "Loss Leaders - the very interesting selling strategy where one product is given away for free, or at a high discount, in order to attract people to buy another more profitable product. We'll track the earli
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