Under the Influence with Terry O'Reilly

S6E01 - The Crazy World of Trademarks

January 06, 2017 01:09 - 26 minutes - 24.7 MB

In this episode, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or slogans or design features that they can protect legally, giving them unique marketing tools. In this episode, we'll look at a lawsuit between Disney and a music performer over a mouse trademark, we'll listen to how companies trademark sounds, we'll talk about a ring announcer who earned ov...

S6E01 (Archive) - The Crazy World of Trademarks

January 06, 2017 01:09 - 26 minutes - 24.7 MB

From the Digital Box Set: On this first episode of the 2017 season, we explore the crazy world of Trademarks. The key to success in marketing is to stand out from the crowd. One of the best ways to do that is with trademarks. Brands try to create logos or Hosted on Acast. See acast.com/privacy for more information.

S5E25 (Archive) - Ask Terry 2016

June 24, 2016 00:08 - 27 minutes - 24.9 MB

From the Digital Box Set: This show marks the final episode of the Under The Influence 2016 season. And as we do every year, we're turning this show over to you, our listeners. We’ll be answering all the marketing and advertising questions you've sent us Hosted on Acast. See acast.com/privacy for more information.

S5E24 (Archive) - Commercial Parodies

June 17, 2016 00:07 - 27 minutes - 25.3 MB

From the Digital Box Set: This week, we take a peek into the risky, yet delicious world of commercial parodies. Some spoof ads are created just for the laughs, while others are sharp critiques of questionable products, overzealous advertising claims and s Hosted on Acast. See acast.com/privacy for more information.

S5E23 (Archive) - When Madison Avenue Met Broadway: The World of Industrial Musicals

June 10, 2016 00:06 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, we explore the little known and surprising world of Industrial Musicals. In an unexpected collision of Madison Avenue and Broadway, companies in the '50s began staging full-fledged musicals in an effort to inspire thei Hosted on Acast. See acast.com/privacy for more information.

S5E22 (Archive) - Bookmarks 2016

June 03, 2016 00:10 - 26 minutes - 24.5 MB

From the Digital Box Set: The research team at Under The Influence does a lot of reading over the year and finds a lot of great stories - many of which don’t fit into our regular episodes. But that doesn’t mean they shouldn’t be told. This week, we’ll tel Hosted on Acast. See acast.com/privacy for more information.

S5E21 (Archive) - Persuasive Perks: The World of Loyalty Programs

May 27, 2016 00:08 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we explore the world of loyalty programs. In this day and age, marketers do everything possible to encourage loyal customers, and loyalty programs are one of the most effective ways to retain them. We’ll go back in tim Hosted on Acast. See acast.com/privacy for more information.

S5E20 (Archive) - Radio Still Makes Waves

May 20, 2016 00:09 - 27 minutes - 25.2 MB

From the Digital Box Set: This week, we take a trip to five different countries to listen to some astonishing radio advertising. From a theatre company in Switzerland that sponsored traffic in a whole new way, to a radio campaign that tried to bore you to Hosted on Acast. See acast.com/privacy for more information.

S5E19 (Archive) - Strange Bedfellows: Advertising & Porn, Part II

May 13, 2016 00:07 - 27 minutes - 24.8 MB

From the Digital Box Set: This week, it’s part two of our Strange Bedfellows episode. It’s not just smaller brands that are beginning to advertise on porn sites, Hollywood has come knocking, too. Large audiences and cheap ad rates are making advertisers i Hosted on Acast. See acast.com/privacy for more information.

S5E18 (Archive) - Strange Bedfellows: Advertising & Porn, Part I

May 06, 2016 00:06 - 26 minutes - 24.3 MB

From the Digital Box Set: This week, we explore the increasingly blurred line between advertising and porn. There has always been a line advertisers wouldn’t cross to promote their wares - but now some marketers have tiptoed over that line to advertise on Hosted on Acast. See acast.com/privacy for more information.

S5E16 (Archive) - Brand Envy 2016

April 22, 2016 00:08 - 26 minutes - 24.5 MB

From the Digital Box Set: This is our annual episode where Terry tells some interesting stories about the brands he admires. This year, it includes the very first toy ever advertised on television in 1952, a teen magazine dedicated to heartthrobs, the onl Hosted on Acast. See acast.com/privacy for more information.

S5E15 (Archive) - Business As Unusual: The World of B2B Advertising

April 15, 2016 00:07 - 29 minutes - 27.1 MB

From the Digital Box Set: This week, we explore the world of business-to-business advertising. It used to be the most boring advertising in the world - where green copywriters cut their teeth and washed-up copywriters ended their careers. But all that cha Hosted on Acast. See acast.com/privacy for more information.

S5E14 (Archive) - World's Oldest Brands

April 08, 2016 00:06 - 27 minutes - 25 MB

From the Digital Box Set: This week, we search for some of the world’s oldest brands. 80% of companies fold after 18 months, the ones that survive average a 50 year lifespan, then there are the ones that manage to last 100, 300 or sometimes even 600 years Hosted on Acast. See acast.com/privacy for more information.

S5E13 (Archive) - Bouncing Back: How Marketers Survive Debacles

April 01, 2016 00:09 - 26 minutes - 24.4 MB

From the Digital Box Set: This week, we look at how marketing companies bounce back from blunders and epic missteps. Yes, most apologize, but what happens after the apology? We find out by telling the story of an airline that mistakenly offered business c Hosted on Acast. See acast.com/privacy for more information.

S5E11 (Archive) - Liar For Hire: And Other Strange Service Companies

March 18, 2016 00:08 - 27 minutes - 25.1 MB

From the Digital Box Set: While there are many strange products in the world, there are even stranger service companies. This week, we talk about a company that rents wedding guests, a company you can hire to actually cuddle you and a company that promise Hosted on Acast. See acast.com/privacy for more information.

S5E10 (Archive) - Live and Let Buy: Where You Live Dictates What You Purchase

March 11, 2016 01:07 - 27 minutes - 25.1 MB

From the Digital Box Set: The most interesting cultural differences aren’t country to country, they're province to province, state to state and even city to city. This week, we explore how and why people living in different locations buy such vastly diffe Hosted on Acast. See acast.com/privacy for more information.

S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition

March 04, 2016 01:06 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at Hosted on Acast. See acast.com/privacy for more information.

S5E08 (Archive) - Movie Merchandising

February 26, 2016 01:09 - 27 minutes - 25 MB

From the Digital Box Set: In this episode, we explore the marketing of Movie Merchandise. From the earliest days of merchandising book characters to the true beginning of movie merchandising with the birth of Mickey Mouse and the Disney Studio, the market Hosted on Acast. See acast.com/privacy for more information.

S5E06 (Archive) - Words Invented By Marketers

February 12, 2016 01:08 - 27 minutes - 25.4 MB

From the Digital Box Set: This week, we explore Words Invented By Marketers. Many of those words found their way into the dictionary and have become part of our daily language, like “Dependability” and “Halitosis.” While some other familiar words like Ret Hosted on Acast. See acast.com/privacy for more information.

S5E05 (Archive) - Small Move, Big Gain

February 05, 2016 01:07 - 27 minutes - 25.1 MB

From the Digital Box Set: This episode explores how small moves can result in huge business gains. While much of the business world spends its time looking for the big idea, many companies enjoy massive results with tiny moves and subtle tweaks. We’ll loo Hosted on Acast. See acast.com/privacy for more information.

S5E04 (Archive) - When Marketers Lie

January 29, 2016 01:06 - 27 minutes - 25.5 MB

From the Digital Box Set: This week, we look at the consequences when marketing companies lie. From the Volkswagen scandal, to a promotion that brought Hoover to its knees, to a company that promised super-charged sexual enhancement, each was a case of fr Hosted on Acast. See acast.com/privacy for more information.

S5E03 (Archive) - Zombie Brands

January 22, 2016 01:09 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, the topic is Zombie Brands - products and companies that had a long run of success, then ran into difficulties, and were either shut down or slipped into bankruptcy - only to rise from the dead and exist yet again. We’ Hosted on Acast. See acast.com/privacy for more information.

S5E02 (Archive) - Promise Less, Profit More

January 15, 2016 01:08 - 27 minutes - 25.6 MB

From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that elimina Hosted on Acast. See acast.com/privacy for more information.

S5E01 (Archive) - How Marketing Created Rituals

January 08, 2016 01:07 - 27 minutes - 25.1 MB

From the Digital Box Set: In our first episode of the 2016 season, we look at how the marketing industry created many of our everyday rituals. We don't think twice about having bacon & eggs for breakfast, or taking a coffee break, or using soap to wash ou Hosted on Acast. See acast.com/privacy for more information.

S4E25 (Archive) - Ask Terry 2015

June 21, 2015 00:06 - 27 minutes - 24.8 MB

From the Digital Box Set: This is the final episode of our 10th season on CBC. And to celebrate, we turn the show over to you. That means Terry will be answering listener questions. He’ll talk about why he chose advertising as a profession, how political Hosted on Acast. See acast.com/privacy for more information.

S4E24 (Archive) - Selling Yourself: The Art of Personal Branding

June 14, 2015 00:09 - 26 minutes - 24.6 MB

From the Digital Box Set: This week, we take the marketing lessons from big brands and apply them…to you. If you have to sell yourself, sell your services, if you want more “likes” and followers, or if you’re looking for a job - this episode explores how Hosted on Acast. See acast.com/privacy for more information.

S4E22 (Archive) - The Internet of (Marketing) Things

May 31, 2015 00:08 - 27 minutes - 24.8 MB

From the Digital Box Set: This week, we look at the impact of the Internet of Things on the world of marketing. Soon, most of the devices in our lives will be given a digital voice. Your fridge will be doing your weekly grocery shopping for you - and that Hosted on Acast. See acast.com/privacy for more information.

S4E21 (Archive) - Bookmarks 2015

May 24, 2015 00:07 - 27 minutes - 25.2 MB

From the Digital Box Set: This is our annual episode dedicated to great stories from our Under The Influence research books that didn’t make our regular season. We’ll tell the story of why Tim Hortons always chooses brown bricks for their stores, how Best Hosted on Acast. See acast.com/privacy for more information.

S4E20 (Archive) - Sue Me, Sue You Blues: Famous Advertising Lawsuits

May 17, 2015 00:06 - 26 minutes - 24.1 MB

From the Digital Box Set: This week, we look at Famous Advertising Lawsuits. Because the stakes are so high in the world of marketing, it leads to some interesting - and odd - lawsuits. We’ll tell the story of how an elderly woman sued McDonald’s because Hosted on Acast. See acast.com/privacy for more information.

S4E19 (Archive) - Even In The Dark: How Packaging Persuades You To Buy

May 10, 2015 00:09 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we explore how Product Packaging influences what you buy. We'll tell the story of how the famous Coke bottle was born, how the psychology behind packaging designs influence you in grocery stores and how Tropicana and T Hosted on Acast. See acast.com/privacy for more information.

S4E17 (Archive) - Show Me The Money: The World of Product Placement

April 26, 2015 00:08 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we explore the world of Product Placement. From the first product placement in a movie in 1927, to E.T., to the latest movies and TV shows, advertisers look for opportunities to give their products starring roles. We’l Hosted on Acast. See acast.com/privacy for more information.

S4E16 (Archive) - Brand Envy 2015

April 19, 2015 00:07 - 26 minutes - 24.3 MB

From the Digital Box Set: This week, it’s Terry's annual look at his favourite brands. They may not be the coolest brands, or the newest or the biggest - they are just fascinating studies in marketing. Terry looks at an armoured truck company that decided Hosted on Acast. See acast.com/privacy for more information.

S4E15 (Archive) - Tourism Marketing

April 12, 2015 00:06 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we look at the world of Tourism Marketing. Every country and city competes for lucrative tourism dollars, and the resulting marketing is often highly creative and fascinating. We’ll tell the story of a city that promis Hosted on Acast. See acast.com/privacy for more information.

S4E14 (Archive) - Limited Edition Brands

April 05, 2015 00:09 - 26 minutes - 24.6 MB

From the Digital Box Set: This week, we explore Limited Edition Brands. Many marketers often release special-edition products of their mainstream brands. It may be a special limited-time flavour or colour, or it may be a kooky version of their usual produ Hosted on Acast. See acast.com/privacy for more information.

S4E13 (Archive) - The Marketing Innovations Episode

March 29, 2015 00:08 - 27 minutes - 24.9 MB

From the Digital Box Set: This episode takes a look at the most recent - and interesting - marketing innovations from around the world. From an edible pizza box, to a glove that will play music and take pictures, to rentable office desks, to personal clim Hosted on Acast. See acast.com/privacy for more information.

S4E11 (Archive) - Giftvertising

March 15, 2015 00:07 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go Hosted on Acast. See acast.com/privacy for more information.

S4E10 (Archive) - The Sharing Economy

March 08, 2015 01:06 - 26 minutes - 24.3 MB

From the Digital Box Set: One of the biggest factors fuelling the sharing economy is the mindset of the Millennial generation. A demographic bigger than the Baby Boomers, Millennials have been conditioned by the Great Recession to shed the responsibility Hosted on Acast. See acast.com/privacy for more information.

S4E09 (Archive) - Geography As Branding

March 01, 2015 01:09 - 26 minutes - 24.3 MB

From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority. Hosted on Acast. See acast.com/privacy for more information.

S4E08 (Archive) - For Your Consideration: The Hollywood Oscar Campaigns The Public Never Sees

February 22, 2015 01:08 - 27 minutes - 25.2 MB

From the Digital Box Set: The wins and losses at the Academy Awards change the fortunes of actors, directors and films. But what the public never sees is how movie studios - and some actors - campaign to win those Oscars. The strategies used to influence Hosted on Acast. See acast.com/privacy for more information.

S4E06 (Archive) - Marketing Hit Songs

February 08, 2015 01:07 - 27 minutes - 24.8 MB

From the Digital Box Set: This week, we look at how hit songs are marketed. With music sales in decline, recording artists are turning to inventive marketing ideas to sell their albums. From the first 24-hour music video, to hiding lyrics in library books Hosted on Acast. See acast.com/privacy for more information.

S4E05 (Archive) - Selling The Moon, Part II

February 01, 2015 01:09 - 27 minutes - 24.8 MB

From the Digital Box Set: In Part Two of "Selling The Moon," we pick up the story with the success of the Gemini program, which leads NASA to believe they might reach the moon faster than anticipated. But then tragedy strikes and the Apollo project is put Hosted on Acast. See acast.com/privacy for more information.

S4E04 (Archive) - Selling The Moon, Part I

January 25, 2015 01:08 - 26 minutes - 24.5 MB

This week, we present Part One of our "Selling The Moon" episode. Across two episodes, we'll trace the way NASA marketed the expensive moon landing to both the American public, and to Congress. In this first part, we see how the Hosted on Acast. See acast.com/privacy for more information.

S4E03 (Archive) - Selling Ugly

January 18, 2015 01:07 - 27 minutes - 25.3 MB

From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing Hosted on Acast. See acast.com/privacy for more information.

S4E02 (Archive) - Controversy Advertising

January 11, 2015 01:06 - 27 minutes - 25.4 MB

From the Digital Box Set: This week, we tackle the topic of Controversy Advertising. The number one job of all advertising is to get attention, and many brands choose to use controversial advertising ideas to break through the clutter. It's a risky strate Hosted on Acast. See acast.com/privacy for more information.

S4E01 (Archive) - Strange Brands

January 04, 2015 01:06 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we looks at some of the strangest brands that exist in the world. Some are the result of odd licensing deals - like WikiLeaks, which is now licensing its brand out to other manufacturers. Others are the result of unusu Hosted on Acast. See acast.com/privacy for more information.

S3E25 (Archive) - Dear Terry 2014

June 22, 2014 00:09 - 27 minutes - 25.2 MB

From the Digital Box Set: Well, this is the final episode of the 2014 season. As as we do every year, we turn this show over to our listeners. I'll answer all the marketing and advertising questions listeners have sent in, and this year, the questions are Hosted on Acast. See acast.com/privacy for more information.

S3E24 (Archive) - When Brands Mock Other Brands

June 15, 2014 00:06 - 27 minutes - 24.9 MB

From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked Hosted on Acast. See acast.com/privacy for more information.

S3E23 (Archive) - Satisfaction Guaranteed

June 08, 2014 00:07 - 27 minutes - 25 MB

From the Digital Box Set: This week, we search for companies that offer 100%, no questions-asked, no fine print lifetime guarantees. They're hard to find, as not many companies are willing to offer that unlimited return policy. We'll look at one of the co Hosted on Acast. See acast.com/privacy for more information.

S3E21 (Archive) - 21st Century Brands

May 25, 2014 00:08 - 27 minutes - 25 MB

From the Digital Box Set: This week, we look at 21st Century Brands. Only 14 years into a new era, and it's astounding to look at all the new brands and categories that have changed our world. Companies that have market values greater than 100 year-old co Hosted on Acast. See acast.com/privacy for more information.

S3E20 (Archive) - Selling Death

May 18, 2014 00:09 - 27 minutes - 25.1 MB

From the Digital Box Set: This week, we look at how companies sell death. While death is usually a forbidden word in advertising, the subject of death is slowly becoming more mainstream. We'll look at the one industry that truly specializes in it - the fu Hosted on Acast. See acast.com/privacy for more information.

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