S4E03 (Archive) - Selling Ugly
Under the Influence with Terry O'Reilly
English - January 18, 2015 01:07 - 27 minutes - 25.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S4E02 (Archive) - Controversy Advertising
Next Episode: S4E04 (Archive) - Selling The Moon, Part I
From the Digital Box Set: Not all products are beautiful. While it's easy to sell a gorgeous item, the degree of difficulty ratchets up when the item is butt-ugly. Some ugly products need a lot of clever marketing to succeed, while no amount of marketing
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