S3E24 (Archive) - When Brands Mock Other Brands
Under the Influence with Terry O'Reilly
English - June 15, 2014 00:06 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S3E23 (Archive) - Satisfaction Guaranteed
Next Episode: S3E25 (Archive) - Dear Terry 2014
From the Digital Box Set: This week, we look at brands that mock other brands. It's a risky strategy, as one company has to ridicule another brand to make a point - and mocking a rival always fuels retaliation. We'll talk about how Miller High Life mocked
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