S5E02 (Archive) - Promise Less, Profit More
Under the Influence with Terry O'Reilly
English - January 15, 2016 01:08 - 27 minutes - 25.6 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S5E01 (Archive) - How Marketing Created Rituals
Next Episode: S5E03 (Archive) - Zombie Brands
From the Digital Box Set: Most products offer customers as many features and benefits as possible in order to lure shoppers toward a purchase. But then there are some companies that offer you less and profit more. We’ll look at a book company that elimina
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