S5E09 (Archive) - Achilles Heel Advertising: Repositioning The Competition
Under the Influence with Terry O'Reilly
English - March 04, 2016 01:06 - 27 minutes - 24.9 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S5E08 (Archive) - Movie Merchandising
From the Digital Box Set: This week, we explore when a smaller advertiser attacks the weak spot in a bigger advertiser’s marketing. It’s a strategy of brinksmanship, because it means a smaller company not only chooses to attack a larger company, but it at
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