S4E11 (Archive) - Giftvertising

Under the Influence with Terry O'Reilly

English - March 15, 2015 00:07 - 27 minutes - 25.1 MB - ★★★★★ - 426 ratings
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Previous Episode: S4E10 (Archive) - The Sharing Economy

Next Episode: S4E13 (Archive) - The Marketing Innovations Episode

From the Digital Box Set: This week, we look at one of the newest trends in marketing called Giftvertising. Where marketers surprise their customers with elaborate free gifts, film their reactions and put the resulting video on YouTube, hoping it will go

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