S4E09 (Archive) - Geography As Branding
Under the Influence with Terry O'Reilly
English - March 01, 2015 01:09 - 26 minutes - 24.3 MB - ★★★★★ - 426 ratingsBusiness marketing advertising terry o'reilly Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Next Episode: S4E10 (Archive) - The Sharing Economy
From the Digital Box Set: The issue of geography is a subject the marketing world subscribes to. Many companies, and even entire industries, attach their brands to geographical points of origin as a way to differentiate themselves and assert superiority.
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